Google partners with OEMs to bring AR service to China

Google partners with OEMs to bring AR service to China

To make further inroads in China, Google has partnered with three Chinese Original Equipment Manufacturers (OEMs) to bring its Augmented Reality (AR) service to the country. The company’s AR SDK for Android “ARCore” was launched in full in China following its announcement in November. According to Google, there are 100 million devices that support ARCore […]

The O2 Arena is being turned into a 5G test bed

The O2 Arena is being turned into a 5G test bed

The O2 Arena in London will be turned into a testbed for 5G networks later this year, allowing visitors to experience the possibilities of next generation networks. Operator O2, which has agreed a ten-year extension to its sponsorship of the iconic venue in North Greenwich, will start with select locations within the O2 before providing blanket […]

Singapore bank OCBC launches ‘conversational’ voice banking

Singapore bank OCBC launches ‘conversational’ voice banking

OCBC, a Singapore-based bank, has launched the ability for customers to do day-to-day banking tasks via the app and Apple’s Siri. According to the bank, customers with the app can now log on and command Siri to help with banking tasks by using their voice. Using the service, users can check their bank account balances, […]

Facebook is making ad metrics clearer on its platforms

Facebook is making ad metrics clearer on its platforms

To give businesses more insight into the measurement tools used to calculate the impact of advertisements on its platforms, Facebook has introduced new labels on some of its metrics. “Starting today, we will begin labelling some metrics in Ads Manager as ‘estimated’ or ‘in development’, to provide more clarity on how they are calculated and […]

Viber links up with Sprinklr to give brands access to the app’s 900 million users

Viber links up with Sprinklr to give brands access to the app’s 900 million users

Social media marketing platform Sprinklr has integrated with Viber, a cross-platform instant messaging app, giving brands the chance to reach the app’s over 900m users. Through the integration, brands will now be able to reach, interact, and engage with customers on Viber and analyse their interactions directly via Sprinklr. Brands can post text, images, stickers, […]

Inskin Media becomes first ad tech to receive the IAB “Gold Standard”

Inskin Media becomes first ad tech to receive the IAB “Gold Standard”

Inskin Media has become the first ad tech company to achieve certification for the IAB UK’s Gold Standard, the initiative designed to raise standards in digital advertising and address the key issues facing the industry. The seal confirms that Inskin’s ad practices have met the Gold Standard’s three criteria: reducing ad fraud by implementing the […]

Huawei unveils first car to be driven by AI powered Mate 10 Pro

Huawei unveils first car to be driven by AI powered Mate 10 Pro

 Huawei, a global technology leader, has become the first mobile device manufacturer in the world to use an AI-powered smartphone to drive a car. The ‘RoadReader’ project pushes the boundaries of Huawei’s object recognition technology and puts the learning capabilities, speed and performance of its AI-powered devices to the test. Unlike other driverless cars, […]