App ad network Airpush to promote appScatter’s platform to its clients

App ad network Airpush to promote appScatter’s platform to its clients

Mobile app distribution and monitoring specialist appScatter Group PLC has signed its first major partnership since listing on AIM last September. App advertising network Airpush will promote appScatter’s platform to its clients in return for 10% of the revenues generated by the collaboration. Customers who sign up through Airpush also get a 20% discount for […]

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms. The campaign will be measured and verified by the UK’s leading independent location measurement company, Rippll. Honda and Dentsu Aegis owned-agency Amplifi have signed as the first Cost Per […]

Twitter to measure conversational health to tackle abuse

Twitter to measure conversational health to tackle abuse

Twitter is now looking into the concept of measuring conversational health to combat abuse on the platform. To achieve that, Twitter is working with a non-profit research organisation Cortico and Social Machines which identifies shared attention, shared reality, variety of opinion, and receptivity. Twitter is also putting in effort to remove the content against its […]

Smirnoff & Spotify Debut New Experience Enabling You to Uncover Your Listening Habits to Promote Phenomenal Women

Smirnoff & Spotify Debut New Experience Enabling You to Uncover Your Listening Habits to Promote Phenomenal Women

Smirnoff has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world. According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music […]

Placed now offers open-source mobile location data for businesses

Placed now offers open-source mobile location data for businesses

Placed, a location-based ad tech firm that Snap Inc. bought in 2017, is making its analytics platform available to the public at no cost, according to an announcement. By making its Placed Insights service open source, the firm is letting more brands and agencies use mobile marketing tools that were previously only available to bigger […]

Nike teams up with Headspace for ‘mindful’ guided runs

Nike teams up with Headspace for ‘mindful’ guided runs

Nike has joined forces with meditation app Headspace to provide you with a different kind of audio-guided runs: one that works your body and calms your mind. You can now find the first three Headspace audio-guided “mindful” runs on Nike’s Run Club (NRC) app. Like the other guides on NRC, they feature coaches and athletes […]

Three takes IoT services global with Cisco Jasper Control Center

Three takes IoT services global with Cisco Jasper Control Center

Mobile operator Three has launched the Cisco Jasper Control Center, which will enable enterprise customers worldwide to launch, manage and monetize IoT services. The automated IoT connectivity platform is designed for companies looking to deliver IoT services to their customers on the Three Group networks. The Three Group’s customers can now leverage the power of […]

AT&T, Sprint, T-Mobile and Verizon to jointly launch next-generation mobile authentication platform

AT&T, Sprint, T-Mobile and Verizon to jointly launch next-generation mobile authentication platform

The Mobile Authentication Taskforce, comprised of AT&T, Sprint, T-Mobile and Verizon, has revealed product details of the next-generation mobile authentication platform at Mobile World Congress in Barcelona. Formed last year to develop a mobile authentication solution to help protect enterprises and consumers from identity theft, bank fraud, fraudulent purchases and data theft, the Mobile Authentication Taskforce […]