Apple Accepts WeChat Pay In Bid To Boost Sales In China

Apple Accepts WeChat Pay In Bid To Boost Sales In China

Apple will now accept WeChat Pay as a payment method for App Store and iTunes purchases as it seeks to boost sales in China. The move comes months after Apple and WeChat owner Tencent fell out over Apple’s stance on in-app purchases. In a statement to Chinese media, Apple said the company is “dedicated to providing multiple […]

Retail Set To Drive UK Digital Ad Spending Through 2018

Retail Set To Drive UK Digital Ad Spending Through 2018

The UK’s largest industry sector for digital ad spending will continue to be retail for the foreseeable future, with retailers driving overall digital ad spending gains in the UK through 2018, according to new forecasts from eMarketer. Among the five UK industries tracked by eMarketer – automotive, consumer packaged goods (CPG) & consumer products, travel, retail […]

KFC Creates Virtual World To Train Its Real-World Cooks “The Hard Way”

KFC Creates Virtual World To Train Its Real-World Cooks “The Hard Way”

Blending virtual reality with real reality, KFC is using VR technology to demonstrate how to make Original Recipe fried chicken in an entirely unique, hands-on and modern way. “The Hard Way – a KFC Virtual Training Escape Room” is designed as an escape room where Colonel Sanders gives his trainees hints and clues along the way […]

Global wearables market to reach $30.5bn in revenue in 2017

Global wearables market to reach $30.5bn in revenue in 2017

Wearable sales are set to hit 310.4m in 2017, accounting for $30.5bn in revenue, up 16.7 per cent from 2016 – according to tech research and advisory company Gartner. Of the over 310m sales, 41.5m are forecasted to be smartwatches, drawing in $9.3bn in revenue.  Gartner expects smartwatch sales to total nearly 81m units by […]

Truecaller app advertising registers 300% surge; records 200 million impressions

Truecaller app advertising registers 300% surge; records 200 million impressions

Truecaller have announced that the company achieved a record 200 million impressions in a single day in India, thus registering a 300 percent growth in its in-app advertising platform in one year. Meanwhile, real estate on Truecaller appreciated to the extent that over 70 percent of existing advertisers decided to continue to invest in Truecaller’s mobile […]

How Rakuten Marketing helped BoxFresh smash Google benchmarks with programmatic display campaign

How Rakuten Marketing helped BoxFresh smash Google benchmarks with programmatic display campaign

Men’s footwear brand Boxfresh soared above Google benchmarks with programmatic display campaign to disrupt highly competitive market, working with Rakuten Marketing. Boxfresh was to re-establish its brand in UK and German markets and drive repeat business among online customers. Established in 1989, Boxfresh played a part in igniting the rise of streetwear as we know it today. […]

Aurora HD Video Ads from AdColony Deliver Unique Engagements 7x Larger than Averages

Aurora HD Video Ads from AdColony Deliver Unique Engagements 7x Larger than Averages

AdColony, one of the largest independent mobile advertising platform, released the results of the first brand campaigns using Aurora HD Video, the company’s latest mobile video innovation. After three separate campaigns, with three completely different creative executions, AdColony found that 43 percent of people who viewed an ad engaged with it, easily surpassing industry benchmarks and […]

LinkedIn rolls out native video sharing

LinkedIn rolls out native video sharing

LinkedIn is continuing to diversify its product portfolio with the introduction of native video, as the online professional network’s owner Microsoft seeks to bolster its fortunes. The B2B network said that it would now begin the global rollout of its native video offering to its 500 million-plus user base after it began experimenting with the […]