With just one month to go until the new General Data Protection Regulations (GDPR) come into effect, the Digital Marketing Institute, which sets the global standard for digital marketing education and practices, has said that marketers must take more responsibility within organisations when it comes to preparing for, and upholding, GDPR compliant practices. According to […]
Wahoo Fitness, the leader in connected fitness devices, has today announced its latest partnership for the 2018 professional road racing season with the addition of British UCI Continental team JLT Condor. During the 2018 and 2019 seasons, JLT Condor will use Wahoo’s game-changing ELEMNT BOLT GPS computer which was designed using CFD (Computational Fluid Dynamics) […]
Mirum, which was recently named a Visionary in Gartner’s 2018 Magic Quadrant for Global Digital Marketing Agencies and noted in Forrester’s Search Marketing Agencies Wave, has launched a new mobile-first readiness test in response to Google’s indexing change. The ‘Mobile-first Indexing Readiness Audit’ will review key aspects of clients’ sites, understanding the potential impact of […]
In a pilot program launching soon, Uber will begin obscuring riders’ exact pickup and drop-off locations in the trip history displayed to drivers. Instead, it will display a broader location area. The change is intended to enhance rider privacy and safety, the first of several upcoming changes Uber is making to limit the exposure of […]
Advertisers and agencies can now reach more Google platform audiences with video ads. Outstream is the latest video ad format from Google that is purpose-built for mobile apps and mobile websites, and not tied to YouTube. Appearing in banner ads, interstitials, in-feed, with placements for mobile web and app native, the new format offers advertisers […]
Four out of five (82%) advertisers said mobile device identifiers, which are used to pinpoint specific smartphone users, are important for ad targeting, but 53% said privacy implications are an “urgent issue,” per a study by Advertiser Perceptions. In addition, 50% of advertisers said online fraud will significantly affect their mobile ad spending, per the […]
Alibaba and Valentino have teamed up to launch a 3D online virtual store on the e-commerce giant’s luxury shopping experience, Tmall Luxury Pavilion. The online virtual store will mirror a physical Valentino pop-up store hosted in Beijing’s fashionable Sanlitun District. The experience aims to integrate the online and offline brand experience to create a unique […]
Alcheme, a rising player in the skincare scene, recently closed a round of seed funding, led by DSG Consumer Partners, an investment company based in Singapore that focuses on consumer businesses in Southeast Asia and India, as well as private investor Kenneth Bishop. With the funding, Alcheme will focus on product and market development, as […]
UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics. In the first quarter of 2018, the proportion of banner ads served that met minimum viewability guidelines rose from 56% to 59% – the […]
rehab, the creative technology company, announced the launch of Recycle That!, a new Google Home voice skill to help take the confusion out of recycling. On World Earth Day – rehab ran a hack day to support the 2020 target to recycle at least 50% of household waste. The outcome was Recycle That!, which makes […]