SimilarWeb: 64.5 Per Cent of UK Retail Traffic from Mobile in 2015

SimilarWeb: 64.5 Per Cent of UK Retail Traffic from Mobile in 2015

64.5 per cent of visits to online retail sites in the UK in 2015, came from mobile phones, according to a report from SimilarWeb. Mobile maintained the majority share of visits across all of the top UK retail sites. Perhaps surprisingly, the sites with the largest mobile share weren’t those for pureplay online retailers Amazon (64 per cent) or eBay (59 per […]

Facebook Trials Audience Network Ads on the Mobile Web

Facebook Trials Audience Network Ads on the Mobile Web

Facebook is reportedly testing an extension of Facebook to the mobile web. According to AdExchanger, the social network giant is one month into a test involving around 10 publishers, including social publisher, Diply. Up until now, Audience Network ads have only been available in-app. If Audience Network is fully deployed to the mobile web, it […]

ZenithOptimedia Unveils 10 Key Mobile Consumer Trends for 2016

ZenithOptimedia Unveils 10 Key Mobile Consumer Trends for 2016

ZenithOptimedia has unveiled its 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands. Building on ZenithOptimedia’s recent research report with GlobalWebIndex – The Mobile Imperative – which found that young people around the world will spend more time accessing the internet via […]

Habitat Refreshes eCommerce Platform with Mobile-first Design

Habitat Refreshes eCommerce Platform with Mobile-first Design

Homewares and furniture retailer Habitat has unveiled its new eCommerce platform, designed by digital commerce consultancy Salmon, which aims to capture a mobile audience and take advantage of the increase in traffic it has seen over the last year. In the past 12 months, the brand has reported a 35 per cent increase in traffic […]

Peugeot claims UK first with vibrating mobile ads

Peugeot claims UK first with vibrating mobile ads

Peugeot has claimed to be the first to use haptic technology in its mobile advertising in the UK, with the launch of a new smartphone video ad that uses immersive technology to capture the experience of driving. Touch technology within the ad simulates the experience of driving a car on the user’s mobile phone. A […]

Nokia unveils the fruits of its post-mobile strategy – a $60,000 VR camera for filmmakers

Nokia unveils the fruits of its post-mobile strategy – a $60,000 VR camera for filmmakers

Former mobile giant Nokia is looking to pivot its offering into Hollywood with its recently announced OZO virtual reality camera. The communications specialist, having sold its mobile production unit to Microsoft in 2014, is hoping to trump several tech start-ups working on VR capture devices with the $60,000 OZO camera. The Helsinki-based company is courting […]

Samsung creates mystery VR trail on mobile for Rihanna fans with clues to new album release date

Samsung creates mystery VR trail on mobile for Rihanna fans with clues to new album release date

Samsung has partnered with Rihanna for a new campaign teasing the release date of her forthcoming album through an immersive online experience. Those curious to know when the pop star will release her eighth studio album, titled ‘Anti’, will have to successfully complete a number of cryptic puzzles on antidiary.com using their mobile devices to […]