Volvo and AKQA Launch Facebook App That Allows You to Configure Your Ideal Car

Volvo and AKQA Launch Facebook App That Allows You to Configure Your Ideal Car

Volvo Cars and AKQA have launched the first Facebook in-app car configurator built at scale, using the Facebook Canvas API. The project came to life after AKQA worked with Facebook on the proposition and feasibility study of the technology, before pitching the idea to Volvo Car USA. Potential buyers and Volvo fans can use the configurator to create […]

Pepsi Unveils a New Facebook Messenger Chatbot Called ‘Bot-tler’ in Dubai

Pepsi Unveils a New Facebook Messenger Chatbot Called ‘Bot-tler’ in Dubai

 Pepsi showcased a new Facebook Messenger chatbot called ‘Bot-tler’ during an event in Dubai called Fashion Forward. The bot allowed users to order their preferred Pepsi beverage at the event and then notified them, when their drink was ready to be picked up. The innovation in this chatbot is the back end ordering system’s integration […]

Facebook Launches Dynamic Ads for Auto as Mobile Starts to ‘Replace the Showroom’

Facebook Launches Dynamic Ads for Auto as Mobile Starts to ‘Replace the Showroom’

Facebook is gearing up to grab automotive advertising budget with dynamic and lead ads for auto brands, both released on November 16. Dynamic ads for auto, like Facebook’s other dynamic ad products for ecommerce and travel, allow advertisers –auto manufacturers and car dealerships, in this case – to retarget auto intenders and create lookalike audiences […]

Dulux debuts online colour picker with Houzz

Dulux debuts online colour picker with Houzz

Home design technology platform Houzz Inc has launched a Colour Picker tool in the UK in partnership with paint brand Dulux. The tool helps people explore Dulux paint colours that are the closest match to colours in the 15 million+ home design photos on Houzz’s site. The Colour Picker enables homeowners, home design enthusiasts and […]

Bidalgo Becomes Google’s Latest Premium Partner For Mobile Advertising

Bidalgo Becomes Google’s Latest Premium Partner For Mobile Advertising

Google has partnered with ad automation firm Bidalgo to help mobile marketers make use of Google’s Universal App Campaigns. Bidalgo has now been awarded the title of Premium Partner for Mobile Advertising. It combines its AI-based automated ad platform with Google’s UACs to optimise ad creatives and create scalable campaigns. Universal App Campaigns use machine […]

Sojern Acquires Adphorus to Accelerate Facebook Adoption for the Travel Industry

Sojern Acquires Adphorus to Accelerate Facebook Adoption for the Travel Industry

Sojern, the global demand engine for reaching travellers, announced it has acquired Facebook and Instagram Marketing Partner (FMP) Adphorus, the leading FMP specialising in custom advertising solutions for travel brands. According to Sojern CEO Mark Rabe, interest in Facebook marketing solutions has grown dramatically as the global travel sector continues expanding and marketers look for […]

Flashpoint’s Olivia Rowley Discusses Pricing of Goods and Services on the Deep and Dark Web

Flashpoint’s Olivia Rowley Discusses Pricing of Goods and Services on the Deep and Dark Web

The Deep & Dark Web facilitates an expansive and dynamic underground economy shaped by the diverse skills and motivations of a wide range of adversaries. The forums and marketplaces where illicit goods and services are exchanged have come to play an influential role in today’s cyber and physical threat landscape by providing access to the […]

Postmates Launches Updated App Along with Dedicated Grocery Service

Postmates Launches Updated App Along with Dedicated Grocery Service

On-demand delivery service Postmates revamped its app and introduced a service dedicated entirely to delivering groceries within in it. The updated Android and iOS app shows users the best restaurants around them upon opening the app, and the new Explore section adapts to the user’s location and time of day. Meanwhile, Postmates has launched its […]

Gravy Analytics and Cross Pixel Team to Connect Online Shopping with Offline Store Visits

Gravy Analytics and Cross Pixel Team to Connect Online Shopping with Offline Store Visits

Real-world location intelligence company Gravy Analytics and performance marketing data provider Cross Pixel announced their collaboration in creating powerful, new consumer audiences for use in digital advertising campaigns. These audiences address the evolving need for marketers to understand consumer shopping behaviour, whether online or offline. The new in-market audiences blend Cross Pixel’s online shopping and […]

Voice AI company Voysis launches independent commerce platform for retailers and brands

Voice AI company Voysis launches independent commerce platform for retailers and brands

At an event in New York, Voysis has announced its new product, Voysis Commerce, and released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands. The launch of Voysis Commerce comes shortly after the company revealed their breakthrough on WaveNet technology that […]

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