Mobile ads reached more online consumers in Philippines in 2017, says Nielsen

Mobile ads reached more online consumers in Philippines in 2017, says Nielsen

Mobile advertising dominated digital ad campaigns in the Philippines, while at the same time, “on target” mobile ad performance outpaced digital ads served via desktop and total digital last year, according to a report by media research firm Nielsen. The Nielsen Digital Ad Ratings Benchmarks report, which assessed more than 3,000 digital campaigns since its […]

Amazon Tops the Digital Advertiser Charts on Desktop and Mobile During October in India

Amazon Tops the Digital Advertiser Charts on Desktop and Mobile During October in India

Summing up the Diwali season, Adby Ventures released a report about 10,000 Active advertisers across the country advertising in the festive month ending mid-October. The report compared advertising across different platforms (desktop, mobile, videos) and mapped the increased activity of different industries in the festival season. It also released a comparison of the digital advertising […]

Mobile ads are now more expensive than desktop advertisements

Mobile ads are now more expensive than desktop advertisements

Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. The report data showed that companies […]

Charlotte Tilbury Launches World’s First 360° Virtual Reality Experience Starring Kate Moss

Charlotte Tilbury Launches World’s First 360° Virtual Reality Experience Starring Kate Moss

Today Charlotte Tilbury announced the launch of the world’s first virtual reality experience starring the iconic and globally renowned supermodel, Kate Moss. The dazzlingly beautiful VR experience was created in conjunction with global content production studio and VR specialists Happy Finish, and film director Antoine Wagner. It is the latest element in an extensive global […]

Microsoft’s uncertain Skype strategy continues with new app for Windows phones

Microsoft’s uncertain Skype strategy continues with new app for Windows phones

Microsoft keeps wavering between task-oriented separate apps and an all-in-one client. Microsoft’s preview of the new, modern, Universal Windows Platform (UWP) version of the Skype client received a big upgrade today: it’s now available for devices running Windows 10 Mobile as well as Windows 10 PCs. In addition to supporting Windows phones, the client has […]