Advertising coalition extends standards for better mobile and desktop ads globally

Advertising coalition extends standards for better mobile and desktop ads globally

The Coalition for Better Ads announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers. The ad experiences in the Standards are based on the Coalition’s extensive research, which has involved more than 66,000 consumers to date in countries […]

Desktop trumps mobile when consumers make big purchases on eCommerce platforms

Desktop trumps mobile when consumers make big purchases on eCommerce platforms

While mobile applications’ immense growth in traffic and purchase volume has eclipsed that of desktops in the eCommerce space in the Asia Pacific, the latter remains relevant in the region, especially for larger transactions. A large part of desktops’ relevancy can be traced to innovations like browser extensions because it adds convenience to users’ shopping journey. Consumers […]

Integral Ad Science Media Quality Report: Video ad engagement rises in the UK

Integral Ad Science Media Quality Report: Video ad engagement rises in the UK

UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research. The latest Integral Ad Science Media Quality Report highlights the state of viewability, brand safety, and ad fraud within the UK digital advertising industry The H2 2017 report highlights […]

Shoppers in Southeast Asia are browsing mostly through mobile devices, according to iPrice Group

Shoppers in Southeast Asia are browsing mostly through mobile devices, according to iPrice Group

iPrice Group, a meta-search engine in Southeast Asia, has released its 2017 State of eCommerce report, to shed light on some of the area’s most important eCommerce metrics. The research leverages iPrice’s proprietary data from over 1,000 eCommerce players operating in the 6 of the largest Southeast Asian markets (Indonesia, Malaysia, Singapore, Thailand, Philippines and […]

RhythmOne: 55% of raw ad opportunities blocked by adtech companies due to suspicious traffic

RhythmOne: 55% of raw ad opportunities blocked by adtech companies due to suspicious traffic

RhythmOne, a global advertising technology company, has announced the release of the Q4 2017 installment of its “Programmatic Insights Report – Spotlight on Quality” series. Based on an analysis of the 2.8 trillion average monthly ad opportunities RhythmOne’s programmatic platform processed from October to December 2017, the report provides insight into quality trends and invalid […]

Mobile ads reached more online consumers in Philippines in 2017, says Nielsen

Mobile ads reached more online consumers in Philippines in 2017, says Nielsen

Mobile advertising dominated digital ad campaigns in the Philippines, while at the same time, “on target” mobile ad performance outpaced digital ads served via desktop and total digital last year, according to a report by media research firm Nielsen. The Nielsen Digital Ad Ratings Benchmarks report, which assessed more than 3,000 digital campaigns since its […]