Imagination works with the University of Cambridge, Lume brings scientific data to life

Imagination works with the University of Cambridge, Lume brings scientific data to life

 Independent global creative agency Imagination announces Lume; in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualise, discover, explore and share their data. Lume leverages the power of immersion and data analytics to make highly complex data intuitive to understand, […]

Momentum launches MomentumBi, a new business intelligence platform

Momentum launches MomentumBi, a new business intelligence platform

Momentum Worldwide, the world’s leading global experiential advertising agency, has launched MomentumBi. A first-of-its-kind business intelligence platform that leverages artificial intelligence to ingest structured and unstructured data to provide real-time insights that inform, enhance and measure experiential advertising. As a cloud-based, cognitive platform with AI capabilities, MomentumBi correlates Momentum’s proprietary experiential data with sales, media, […]

New online platform recommends travel hotspots, curated by social media post

New online platform recommends travel hotspots, curated by social media post

Virgin Holidays launches the Trending Travel Guide – a digital platform that updates daily to give real-time holiday recommendations. By analysing an astonishing 25 million social media interactions, the data-driven guide brings the most popular bars, restaurants and attractions to the top of its online hotlist. As the popularity of guidebooks wanes and social media […]

Merkle launches people-based data platform, DataSource, in UK market

Merkle launches people-based data platform, DataSource, in UK market

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the introduction of its proprietary people-based, market agnostic data platform, DataSource, to the UK market. DataSource offers UK brands access to the most comprehensive source of consumer identity and insight in the UK, combining the best offline and online datasets to create one identity graph overlaid with […]

Heathrow extends its relationship with Acxiom

Heathrow extends its relationship with Acxiom

Acxiom announced that Heathrow has signed a multi-year extension to its current working relationship, expanding the provision of strategy, data, and analytical services, underpinned by the ‘Connected Spaces’ person-engagement platform, to Europe’s busiest airport. The Acxiom services allow Heathrow to use customer data to understand and react to customer events and actions in real-time. It […]

Marin Software Research Shows Search Spend Growing and Instagram Thriving in Q3 2018

Marin Software Research Shows Search Spend Growing and Instagram Thriving in Q3 2018

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q3 2018 Digital Advertising Benchmark Report. While search spend increased globally, growth was lower in Europe. Separately, Instagram revealed itself as an up-and-coming target for advertising dollars, with Instagram Stories being a preferred ad format. […]

Verve announces integration with Yext

Verve announces integration with Yext

Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced its integration with Yext, the leader in Digital Knowledge Management (DKM), via the Yext App Directory. The integration empowers brands and advertisers to seamlessly activate place data from Yext in the Verve Velocity platform and launch multi-location mobile marketing campaigns. Integration with Verve […]

InMobi acquires US based advertising and data company, Pinsight Media

InMobi acquires US based advertising and data company, Pinsight Media

InMobi, a global provider of enterprise platforms for marketers, announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint. This all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing. Pinsight Media is a mobile data and brand intelligence […]

Natterbox takes PCI compliance further with new automated payment system

Natterbox takes PCI compliance further with new automated payment system

Natterbox, a leading provider of global voice cloud services, has announced that it has fully integrated a highly secure, automated credit card payment service which meets the strict PCI DSS standards into its telephony platform. The new service, developed in partnership with the market leader in secure voice payment services for business, PCI Pal, offers […]

Nearly half of enterprise brands believe they are at risk of a website data breach, according to Ensighten

Nearly half of enterprise brands believe they are at risk of a website data breach, according to Ensighten

Ensighten, the global leader in data security, governance and omni-channel data management, unveiled research showing that nearly half (46%) of enterprises believe they have a probable (or greater) risk of a website data breach. 15 per cent of enterprises also admitted that they have a definite, known risk. 67 per cent have not evaluated, considered, […]

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