Spotify deepens relationship with Nielsen to offer better measurement for brands

Spotify deepens relationship with Nielsen to offer better measurement for brands

Spotify has expanded its relationship with data and measurement firm Nielsen to help brands gain a better understanding of how their ads are performing on the music streaming platform. The extended collaboration will see Nielsen Brand Effect adopted across Spotify in the US, UK, Germany, Canada, Mexico, Spain, France, Netherlands, Japan, and Australia. This will […]

Oath unifies ad tech under new brand, adds advanced features to drive growth for advertisers and publishers

Oath unifies ad tech under new brand, adds advanced features to drive growth for advertisers and publishers

Oath, a Verizon subsidiary, introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a unified set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s […]

Facebook bans app for data misuse, suspends hundreds more

Facebook bans app for data misuse, suspends hundreds more

Since beginning its investigation into apps connected to its social network, Facebook has banned one and suspended more than 400 of the thousands of apps it has been looking into. This investigation was launched on the back of the Cambridge Analytica scandal and the banned app, called ‘myPersonality’, is one of the apps at the […]

Validu offers the first-ever mobile auditing app that authenticates data for customer engagements in real-time

Validu offers the first-ever mobile auditing app that authenticates data for customer engagements in real-time

Financial accountability software pioneer, Validu recently unveiled their unique real-time event monitoring and auditing application. Validu is the first electronic platform available that can monitor every customer engagement, every day, anytime and anywhere in the world. And all in real time. Validu is a mobile event monitoring tool for customer engagements that replaces a traditional […]

Will Arnett Sends Canadians a Message in New Freedom Mobile Ad Campaign

Will Arnett Sends Canadians a Message in New Freedom Mobile Ad Campaign

 Freedom Mobile unveiled a bold new advertising campaign that highlights the expensive pain points that consumers often experience with their wireless service and shows Canadians that they can get more value through Freedom Mobile. Launching in Ontario, Alberta and B.C. markets today, the new ad campaign is headlined by Emmy-nominated Canadian actor Will Arnett, […]

Quantcast Choice powers one billion consumer consent choices in two months since GDPR

Quantcast Choice powers one billion consumer consent choices in two months since GDPR

Quantcast Choice, the free consent management platform launched by Quantcast ahead of the implementation of the General Data Protection Regulation (GDPR) in May 2018, enabled its one billionth consumer consent choice on July 26. The milestone follows a number of industry reports naming Quantcast Choice as the most popular GDPR consent solution among publishers in […]

TabMo and zeotap partnership delivers ‘precision advertising’ for mobile

TabMo and zeotap partnership delivers ‘precision advertising’ for mobile

 TabMo, the first mobile creative demand side platform (DSP), has announced a partnership with global mobile data platform zeotap that will enable advertisers to develop their own creatives and deliver them with precision targeting to specific audiences. Partnering with large telecoms and exclusive enterprise partners, zeotap has access to anonymised, ID-verified mobile data as well as […]

SBDS launches world’s first DataTech services company to ‘cut through the data clutter and confusion’

SBDS launches world’s first DataTech services company to ‘cut through the data clutter and confusion’

The world’s first ever DataTech Services provider, SBDS, announced it has successfully completed its proof of concept phase and formally launched its global offering for marketers and publishers. Formerly known as SilverBullet Data Services, SBDS helps companies deliver value from their data management platforms (DMPs), customer data platforms (CDPs) and general data activation strategies. 91% […]

Innovid teams with range of data firms for improved viewability measurement

Innovid teams with range of data firms for improved viewability measurement

Innovid, a leading video marketing platform, announced support for third party viewability measurement from all major vendors in VAST inventory, which accounts for the bulk of digital video impressions. Complete video viewability measurement was previously only available in VPAID inventory, which requires an additional layer of code, and has less scale across the digital video […]

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