Cliqz launches MyOffrz, a GDPR-compliant digital advertising platform

Cliqz launches MyOffrz, a GDPR-compliant digital advertising platform

Cliqz, a joint venture between Hubert Burda Media and Mozilla, has launched MyOffrz, a GDPR-compliant digital advertising platform, which it said it will use to monetise its free offerings, including the search engine, browser and anti-tracking technologies of the Cliqz and Ghostery brands. The ad platform will be run by its fully-owned subsidiary Cliqz MyOffrz. […]

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. Omni delivers a first-of-its kind, single view of the […]

IPG acquires Acxiom in push to elevate data practices and address onset of ‘outcome-driven marketing’

IPG acquires Acxiom in push to elevate data practices and address onset of ‘outcome-driven marketing’

Interpublic Group (IPG) announced on July 2 that it has entered into a definitive agreement with Acxiom Corporation under which IPG will acquire the Acxiom Marketing Solutions business unit in a cash transaction valued at $2.3bn, or net $2.0bn after consideration of an acquisition-related benefit of the tax step-up. The agreement has been approved unanimously by the boards […]

Merkle achieves ‘Google Marketing Platform Certified’ status

Merkle achieves ‘Google Marketing Platform Certified’ status

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced it has achieved ‘Google Marketing Platform Certified’ status in addition to its existing Google Cloud Partner partnership. The status follows Google’s recent announcement that it has simplified its ad-tech and analytics suite. Named ‘Google Marketing Platform’, it now integrates the Doubleclick Digital Marketing Platform with the […]

L’Occitane boosts mobile conversions by 159 per cent with AI-powered personalisation

L’Occitane boosts mobile conversions by 159 per cent with AI-powered personalisation

Global beauty and cosmetics brand L’Occitane has adopted AI-powered personalisation on its mobile website, presenting changing products to users based on their behaviour in a social newsfeed-style experience, and resulting in a 159 per cent increase in conversion rates. The AI-powered platform was created by personalisation specialists Qubit, who used its Aura solution to bring the brand’s in-store […]

Trifacta’s Jeremy Perlman on preparing data to provide a personalised experience

Trifacta’s Jeremy Perlman on preparing data to provide a personalised experience

Personalisation is spending yet another year as one of the key retail and marketing trends driving success. Gartner cited it as key focus for 2018, calculating that 64 percent of marketing leaders are already using or planning to deploy personalisation technology across the buying journey. And with figures from McKinsey showing that well executed personalisation […]

Cloudbanter unveils user incentive points rewards scheme for mobile users looking to get something back for their data

Cloudbanter unveils user incentive points rewards scheme for mobile users looking to get something back for their data

Mobile technology provider Cloudbanter is offering mobile users worldwide the opportunity to gain rewards such as cash back, SMS, airtime, data allowance and other rewards, in return for the data they give up to advertisers and content  providers on their phones. Cloudbanter’s ongoing user incentive points rewards scheme (My Rewards) offers mobile users the chance […]

Neura combines AI and physical world data to personalise app experiences

Neura combines AI and physical world data to personalise app experiences

AI-powered personalisation firm Neura has announced Neura Moments, a new solution aimed at creating a synthesis of a user’s real-life situation in a specific context, place and time to produce a situation-aware, actionable opportunity with predictable intent. Neura Moments are designed to combine with the recently-announced Neura True Personas to uncover new customer engagement opportunities for product […]

News UK launches NewsIQ to tap into the power of preference, opinion and emotion

News UK launches NewsIQ to tap into the power of preference, opinion and emotion

News UK is launching a new data platform that will enable advertisers to reach audiences based on their emotions and attitudes, driving emotional loyalty and potentially increasing advertising engagement by up to 45%. NewsIQ UK will capture the preferences, opinions and emotions of News UK’s audiences and will allow brands to target campaigns based on […]

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