Facebook suspends around 200 apps over potential data misuse

Facebook suspends around 200 apps over potential data misuse

Facebook has already suspended close to 200 apps in an ongoing investigation into applications that potentially accessed and abused sizeable swaths of user data, the company announced in a blog post. The move comes after Facebook CEO Mark Zuckerberg vowed earlier this year to look into all applications that “had access to large amounts of […]

TMG’s Truth puts consumers back in control of their data via blockchain

TMG’s Truth puts consumers back in control of their data via blockchain

Truth, a subsidiary of The Marketing Group (TMG), has announced that it is launching a blockchain-enabled GDPR compliant marketplace enabling consumers to take back control of their personal data. Truth Data Cloud is the world’s first marketplace for consumer data to launch with commercial partners on both the supply and redemption side, enabled by open […]

Privacy concerns could weigh heavily on mobile ad targeting, according to Advertiser Perceptions

Privacy concerns could weigh heavily on mobile ad targeting, according to Advertiser Perceptions

Four out of five (82%) advertisers said mobile device identifiers, which are used to pinpoint specific smartphone users, are important for ad targeting, but 53% said privacy implications are an “urgent issue,” per a study by Advertiser Perceptions. In addition, 50% of advertisers said online fraud will significantly affect their mobile ad spending, per the […]