BC Web Wise Partners with Qoruz to deliver data driven Influencer Marketing solutions

BC Web Wise Partners with Qoruz to deliver data driven Influencer Marketing solutions

In a bid to help brands maximize the impact of their influencer marketing efforts, BC Web Wise, leading digital marketing agency, has partnered with marketing technology company Qoruz. This partnership will give the BC Web Wise customers an integrated solution for their Influencer Marketing goals, powered by both the companies. BC Web Wise was founded […]

Data-driven personalisation and connected TVs are the future of video, suggests Innovid

Data-driven personalisation and connected TVs are the future of video, suggests Innovid

Video marketing platform Innovid has released the results of its annual global video benchmarks report, highlighting the growth and impact of data-driven video and connected TVs based on a year-long study that analysed thousands of video campaigns by over 340 global brands. Data-driven video (DDV) adoption and engagement both saw significant increases in 2017. There was a […]

iMobMedia & Pinsight Media team to provide data-driven ad solutions for global mobile operators

iMobMedia & Pinsight Media team to provide data-driven ad solutions for global mobile operators

iMobMedia announced it has teamed up with Pinsight Media to advance data monetization and insights-driven advertising for global mobile operators. The relationship will provide mobile operators and publishers throughout EMEA and Asia with new solutions to drive advertising revenue by combining powerful analytics and first-party data to create targeted audiences. “These new data-driven mobile advertising solutions offer […]