Neura combines AI and physical world data to personalise app experiences

Neura combines AI and physical world data to personalise app experiences

AI-powered personalisation firm Neura has announced Neura Moments, a new solution aimed at creating a synthesis of a user’s real-life situation in a specific context, place and time to produce a situation-aware, actionable opportunity with predictable intent. Neura Moments are designed to combine with the recently-announced Neura True Personas to uncover new customer engagement opportunities for product […]

Yieldify Partners with Dotmailer to Enhance Customer Journeys for eCommerce Brands

Yieldify Partners with Dotmailer to Enhance Customer Journeys for eCommerce Brands

Yieldify, the customer journey optimisation (CJO) company, announced a global partnership with dotmailer, a leading marketing automation platform with omnichannel capabilities, to enable highly-personalised email marketing campaigns for the companies’ shared eCommerce customer base. The Yieldify Conversion Platform seamlessly integrates with dotmailer, allowing eCommerce companies to increase on site email capture through Yieldify’s lead generation […]

Yahoo updates email offering with rejuvenated mobile web experience

Yahoo updates email offering with rejuvenated mobile web experience

Oath’s Yahoo Mail platform is getting a mobile-focused facelift, with an updated mobile web experience and a new app optimised for entry-level Android Go phones. The improved mobile web version is designed to bring the user experience closer in line with the app, providing more native interactions on a smartphone. Users can interact with their inbox […]

Businesses that prioritise customer experience significantly outperform competitors, according to Adobe

Businesses that prioritise customer experience significantly outperform competitors, according to Adobe

Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, published in association with Econsultancy, surveyed 13,000 marketing, creative and technology professionals in the US, APAC and EMEA to look at the most significant trends impacting digital strategies in the short term. […]

A quarter of customer service operations will use chatbots by 2020, according to Gartner

A quarter of customer service operations will use chatbots by 2020, according to Gartner

Twenty-five percent of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017, according to Gartner, Inc. Speaking at the Gartner Customer Experience Summit in Tokyo, Gene Alvarez, managing vice president at Gartner, said more than half of […]

More than half of consumers moving away from traditional banking, according to Relay42

More than half of consumers moving away from traditional banking, according to Relay42

Digital banking is growing in popularity with 53% of consumers using or willing to move to an online or mobile only bank — 27% have moved already, while 26% are considering the switch. This is according to research commissioned by Relay42, the leading data management platform (DMP) company that empowers marketers to orchestrate customer journeys. […]