AmazeRealise delivers industry-leading new web platform for The Jockey Club

AmazeRealise delivers industry-leading new web platform for The Jockey Club

AmazeRealise has launched an industry-leading new web platform for The Jockey Club – one of the UK’s leading leisure companies which stages thousands of events each year -including the iconic Grand National, Cheltenham Gold Cup and The Derby horse races. This forms part of a plan to broaden the brand’s appeal and promote the thrill […]

Adobe Brings Tailored Customer Experiences into the Future with New Capabilities in Audience Manager

Adobe Brings Tailored Customer Experiences into the Future with New Capabilities in Audience Manager

Experience with a brand has become as important as its product or service, and as a result, brands must take note by designing and delivering personalised experiences. Forward-thinking brands know they can deliver great experiences through innovative marketing platforms that are designed to put the consumer first. In order to deliver the right experience at […]

Adtrak helps Powerday to find its voice

Adtrak helps Powerday to find its voice

Waste Management specialists, Powerday, has become one of the first to incorporate voice search on its website thanks to the cutting-edge work of digital marketing agency Adtrak. London-based operation worked closely with Adtrak – one of the largest digital agencies in the UK and an expert in providing digital marketing solutions– to modernise and enhance […]

69% of consumers believe technology will help build stronger relationships with retailers

69% of consumers believe technology will help build stronger relationships with retailers

As the general population becomes more and more accustomed to technology pervading every aspect of their daily lives, according to new research. The study, from retail technology expert Conversity has revealed that almost seven in ten (69 per cent) of consumers – rising to 86 per cent amongst the millennial generation – believe that technology […]

A third of UK consumers believe AR influences purchasing, according to Mindshare

A third of UK consumers believe AR influences purchasing, according to Mindshare

 Mindshare UK, in partnership with AR technology company Zappar, has launched ‘Layered’ – a report identifying how brands must adapt to the rise of augmented reality (AR). • The report reveals that a third (33%) of consumers believe AR would help them to narrow down choices when shopping. • Increasingly, consumers are expecting products […]

Code Computerlove redesigns Bentley Collection eCommerce site

Code Computerlove redesigns Bentley Collection eCommerce site

Luxury automotive brand Bentley has re-launched its online Bentley Collection store with a refreshed design and a more conversion focused customer experience. The Bentley Collection is a range of luxury clothing, accessories, gifts and items for the home that embody the essence of the Bentley marque. Products are available to buy via Bentley dealerships and […]

Businesses that prioritise customer experience significantly outperform competitors, according to Adobe

Businesses that prioritise customer experience significantly outperform competitors, according to Adobe

Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, published in association with Econsultancy, surveyed 13,000 marketing, creative and technology professionals in the US, APAC and EMEA to look at the most significant trends impacting digital strategies in the short term. […]

A quarter of customer service operations will use chatbots by 2020, according to Gartner

A quarter of customer service operations will use chatbots by 2020, according to Gartner

Twenty-five percent of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017, according to Gartner, Inc. Speaking at the Gartner Customer Experience Summit in Tokyo, Gene Alvarez, managing vice president at Gartner, said more than half of […]