Coty unveils AR mirror that’s activated when shoppers pick up a lipstick

Coty unveils AR mirror that’s activated when shoppers pick up a lipstick

Beauty giant Coty has unveiled a smart augmented reality ‘magic mirror’ in its Bourjois boutique in Paris which lets users try on products virtually when they physically pick them up. Coty is describing the tech as “blended reality”. It’s been designed to promote Bourjous’ new ‘Velvet’ lipstick range, and to activate it users stand in […]

Rimmel announces brand ambassador via spontaneous Snapchat strategy

Rimmel announces brand ambassador via spontaneous Snapchat strategy

Coty’s beauty brand Rimmel is holding its first-ever global Snapchat press conference on April 15, giving fans an opportunity to interact with new brand ambassador Cara Delevingne by posing questions that will be answered live by the model. The brand hopes to leverage its own followers on Snapchat as well as those of Ms. Delevingne […]