Rovio Entertainment and Everton Football Club kick off World Cup celebrations with new YouTube series

Rovio Entertainment and Everton Football Club kick off World Cup celebrations with new YouTube series

 Rovio Entertainment kicks off its latest animated series set to air exclusively on YouTube during this summer’s World Cup tournament in Russia. Starting on June 9th, with new episodes airing every Wednesday and Saturday for five weeks, the ‘Angry Birds: BirLd Cup’ features two teams of kids divided into ‘Team Red’ and ‘Team Chuck’, […]

Shutterstock and IBM Make it Easy for Marketers to Build Engaging Digital Experiences Using AI

Shutterstock and IBM Make it Easy for Marketers to Build Engaging Digital Experiences Using AI

IBM’s Watson Content Hub (@IBMCommerce) Integrates Shutterstock Content and Editor https://t.co/W4LJKLwLRM pic.twitter.com/jOifNfMG7V — Shutterstock (@Shutterstock) May 17, 2018 Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, today announced it is working with IBM to better enable marketers to build engaging media campaigns. Now, using IBM’s Watson AI […]

In News We Trust: Latest Study from Teads Reveals Consumers’ Deep Ties to News Content

In News We Trust: Latest Study from Teads Reveals Consumers’ Deep Ties to News Content

Teads, the inventor of outstream video and a leading global video advertising marketplace, announced results from a new global survey, “In News We Trust.” Teads polled over 16,000 consumers in eight countries to uncover how people are consuming news and advertising amidst the rise of fake news. Three quarters of respondents said the rise in […]

Oath pens distribution deal with Samsung

Oath pens distribution deal with Samsung

Verizon’s Oath is teaming up with Samsung to deliver both media and advertising content through Bixby Home on Galaxy S9, S9+, S8, S8+, and Note8 devices. The partnership will enable Samsung customers to keep up-to-date with content from Yahoo Sports, Newsroom, Yahoo Finance, and Go90. Meanwhile, native ads via Yahoo Gemini will be distributed within […]

A third of UK consumers believe AR influences purchasing, according to Mindshare

A third of UK consumers believe AR influences purchasing, according to Mindshare

 Mindshare UK, in partnership with AR technology company Zappar, has launched ‘Layered’ – a report identifying how brands must adapt to the rise of augmented reality (AR). • The report reveals that a third (33%) of consumers believe AR would help them to narrow down choices when shopping. • Increasingly, consumers are expecting products […]

TripleLift introduces branded content at scale, powered by programmatic

TripleLift introduces branded content at scale, powered by programmatic

Native advertising platform TripleLift has debuted the first scalable, programmatic branded content solution – ContentDial. ContentDial informs and scales data-based content strategies for brands and advertisers who are working with multiple publishing partners across a variety of owned and operated sites, as well as social pages, by leveraging real-time data and technology. ”With ContentDial, marketers […]

Meditation app Headspace signs content deal with NBA

Meditation app Headspace signs content deal with NBA

Headspace, the guided meditation app that has raised $75 million from investors, has reached a partnership deal with the National Basketball Association that brings meditation to the NBA family by providing all league and team employees, across the NBA, Women’s National Basketball Association (WNBA), NBA G League and NBA 2K League, access to Headspace’s popular […]

TotallyAwesome launches influencer incubator program for kids in Australia

TotallyAwesome launches influencer incubator program for kids in Australia

Kids’ digital media platform TotallyAwesome has announced the launch of an incubator program for aspiring young YouTubers in Australia. The TotallyAwesome Squad is a hand-picked club of content creators who inspire others to create, imagine, express, and share their creative ideas within a global social community of like-minded kids under 13 years old. Each week, […]

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