Mindshare launches ‘Mindshare Trends 2019’, revealing pervasive consumer uncertainty in UK

Mindshare launches ‘Mindshare Trends 2019’, revealing pervasive consumer uncertainty in UK

Mindshare launched its 5th annual Mindshare Trends Report, which identifies the most pertinent trends for brands in 2019 across tech, culture and media. The report also uncovered the overarching theme of a public searching for control and information, against a backdrop of economic and political uncertainty in the UK market.  The report draws on extensive consumer research, […]

Consumers are embracing AI and will reward organisations that offer more human-like AI experiences

Consumers are embracing AI and will reward organisations that offer more human-like AI experiences

New research from Capgemini’s Digital Transformation Institute has revealed that artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73%) indicating they have interacted via AI, and 69% of those who have used AI being satisfied with those interactions. The report, “The Secret to Winning Customers’ Hearts  with Artificial Intelligence: Add Human Intelligence” […]

TMG’s Truth puts consumers back in control of their data via blockchain

TMG’s Truth puts consumers back in control of their data via blockchain

Truth, a subsidiary of The Marketing Group (TMG), has announced that it is launching a blockchain-enabled GDPR compliant marketplace enabling consumers to take back control of their personal data. Truth Data Cloud is the world’s first marketplace for consumer data to launch with commercial partners on both the supply and redemption side, enabled by open […]

Google buys GIF-sharing app Tenor

Google buys GIF-sharing app Tenor

Google agreed to buy Tenor, a four-year old startup that helps advertisers run mobile ad campaigns that feature GIFs, or short video clips that run on a loop, per a blog post. About 300 million people a month use Tenor’s platform for Android, iOS and desktop to find GIFs to copy into messages or to […]

Nielsen makes retail push with VR store simulation

Nielsen makes retail push with VR store simulation

Nielsen held a global launch event in Singapore for a new Smart Store offering, which aims to help retailers and manufacturers understand shopper behaviour and uncover the “moment of truth”. Regardless of the store format, Nielsen claims the offering will allow marketers to measure, evaluate, and optimise a range of retail strategies that impact sales […]

Two-Thirds of voice-assisted device owners never purchase through them, according to Episerver

Two-Thirds of voice-assisted device owners never purchase through them, according to Episerver

Even though it seems everyone is talking about voice-assisted devices and smartwatches, the majority of consumers don’t own these new devices, and even fewer use them to complete purchases, according to a recently released study by Episerver. For its annual “Reimagining Commerce: Global Findings” report, Episerver surveyed 4,000 online shoppers in four global markets and […]

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