Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]

10 animated films by Mother Shanghai help launch Oppo’s Reno2

10 animated films by Mother Shanghai help launch Oppo’s Reno2

Oppo has appointed Mother Shanghai to launch its latest handset, Reno2, initially targeting China. OPPO is the top smartphone brand in China in 2019 and was ranked No. 5 worldwide, in market share. The Reno2 campaign plays on the creative possibilities of the Reno2, with a series of 10 distinct animated films. The playful set of […]

Philips partners with JD for Chinese retail AI initiative

Philips partners with JD for Chinese retail AI initiative

Health technology firm Philips has partnered with Chinese eCommerce firm JD for an AI-driven retail solution to maximise the performance of Philips’ flagship store in China.  JD will leverage its AI technology to provide a comprehensive suite of solutions, including user portrait analysis, user behaviour analysis and user motivation analysis. JD will assist in business decision making, providing guidance […]

Huawei reveals own operating system HarmonyOS ahead of Android ban

Huawei reveals own operating system HarmonyOS ahead of Android ban

Huawei has officially announced HarmonyOS, the operating system developed to replace its reliance on Android. The Chinese tech giant said the operating system, a microkernel-based distributed OS, can be used in everything from smartphones to smart speakers, wearables, and in-vehicle systems to create a shared ecosystem across devices. The operating system will be released as […]

Chinese smartphone players now account for more than two-fifths of global sales

Chinese smartphone players now account for more than two-fifths of global sales

Chinese phone makers now account for 42 per cent of the global smartphone market, despite shipments falling both internationally and in their local market, according to Counterpoint Research. The combined global smartphone market share of Chinese majors Huawei, OPPO, Vivo, Xiaomi, and Realme (HOVXR) reached 42% in Q2 2019, the highest it has ever been. This […]

TikTok owner ByteDance confirms smartphone plans

TikTok owner ByteDance confirms smartphone plans

ByteDance, the Chinese social media firm which is home to TikTok, has confirmed its plans to develop its own smartphone, months after it was reported that the project existed. The device will be developed as part of a deal with Chinese phone maker Smartisan, which had already had plans to develop the device before ByteDance got […]

Salesforce pens deal with Alibaba to expand its presence in China

Salesforce pens deal with Alibaba to expand its presence in China

Salesforce has joined forces with Alibaba to reach customers in mainland China, Hong Kong, Macau, and Taiwan. The partnership sees Alibaba become the exclusive provider of Salesforce in the regions, while Salesforce becomes the exclusive enterprise customer relationship management (CRM) product suite sold by Alibaba. The products that Salesforce will bring to customers through the […]

Baidu and Snap Inc. renew sales partnership to reach outbound Chinese advertisers

Baidu and Snap Inc. renew sales partnership to reach outbound Chinese advertisers

Baidu and Snap Inc. announced the renewal of their sales partnership, which first began in May 2017. The agreement authorises Baidu to act as Snap’s representative to advertisers in Greater China, Japan and South Korea. Through this partnership, advertisers in these countries can leverage Snapchat’s robust global reach and highly engaged community to grow their […]

Brands have identified the opportunity for significant marketing spend in China, according to The Trade Desk

Brands have identified the opportunity for significant marketing spend in China, according to The Trade Desk

China will be the next frontier of growth for European brands, according to new research published by The Trade Desk – with brands committing big spend to the market.  Over half (53%) of the senior brand marketers surveyed in the UK, France and Germany confirmed that China represents a significant growth opportunity, with an additional […]

1 2 3 12