Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives ChatBot helps people explore their own city through the eyes of another person, taking them to bars, gigs and hidden locations they might never have experienced. All powered by local […]
Bark, the company behind pet-focused subscription box service BarkBox, is launching a new line of dog toys and treats this weekend through retail giant Target, accompanied by the rollout of the Chews Your Own Adventure SMS text story, the latest addition to Bark’s “dog bot” chatbot program, according to a blog post. The new toy […]
Mountain Dew boosted awareness and engagement on video streaming platform Twitch with a chatbot aimed at gamers. The PepsiCo soft drink brand unveiled its DEWbot last year as part of a “Rig Up” promotion that awarded a $50,000 gaming Super Rig supplied by Origin PC. The eight-week campaign featured gaming influencers and urged fans to […]
Kia boosted sale conversion rates after releasing a chatbot on Facebook Messenger to help car buyers find answers to their questions, according to Digiday. The South Korean carmaker, which is partly owned by Hyundai Motors, in November launched its Kian chatbot as a direct source of information about its vehicles. Kia received 3x more conversions […]
Heineken has launched the Heineken Chatbot on Facebook Messenger, which provides an engaging platform that invites consumers into the premium, innovative and exciting world of Formula 1. The Chatbot, developed by Publicis Media Content and Space66, is part of Heineken’s through-the-line Formula 1 ‘More Than A Race’ campaign, launched to open up the lifestyle of Formula […]
Twenty-five percent of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017, according to Gartner, Inc. Speaking at the Gartner Customer Experience Summit in Tokyo, Gene Alvarez, managing vice president at Gartner, said more than half of […]
In a UK and ROI first, Domino’s is leveraging Tinder’s new chatbot to help singletons find a date. Enter Dom Juan, the digital love guru. Appearing as a normal profile, this thumb-stopping chatbot is a chat-up line expert who wants you to swipe right. Dom Juan will start to help as soon as you’ve matched […]
Having collared most of the world’s human population, Facebook has now teamed up with Perfect Fit to chase after cats and dogs with the launch of the first ever chatbot for pets on the social platform. The Mars Petcare brand is seeking to help owners keep their animals healthy by way of a month long online […]
Idealist, a popular online resource for the non-profit sector, has launched the world’s first ChatBot for good. People want to do good. They want to give. They want to help. The problem is, they just don’t always know where to begin. So BBDO New York partnered with Idealist to create Ida, a friendly engaging […]
Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot to help UK customers select the best wine whatever the meal or moment. Users simply type in a wine question and voilà, the answer appears! Lidl’s new chatbot – named Margot – will perform the role of shoppers’ virtual wine […]