Unilever donates to charity for each Knorr video ad view

Unilever donates to charity for each Knorr video ad view

Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds. The brand is working with video advertising platform Good-Loop to deliver video advertising in a way that also generates charitable donations […]

Level’s activity-tracking smart glasses to launch in March 2018

Level’s activity-tracking smart glasses to launch in March 2018

 VSP Global announced the launch of Level smart glasses, featuring activity-tracking technology seamlessly embedded inside the temple of an optical frame. The technology tracks activity via an accompanying smartphone app, and as users reach daily step goals they earn points redeemable for a donation of vision care services to individuals in need. “We’re thrilled to […]

Royal British Legion Steps into History Using AR Tech Created by Geometry UK and Blippar

Royal British Legion Steps into History Using AR Tech Created by Geometry UK and Blippar

Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]

UNICEF and BETC launch an unprecedented fundraising tool using blockchain technology

UNICEF and BETC launch an unprecedented fundraising tool using blockchain technology

 Between the 2nd of February and the 31st of March 2018, UNICEF and advertising agency BETC are reinventing charitable donations with the ‘Game Changers‘ initiative, the first humanitarian fundraising effort using the cryptocurrency Ethereum. UNICEF’s work for children depends on donations and they asked for help to attract a younger generation of donors since […]

WaterAid adds a new way to communicate with its supporters via mobile wallets

WaterAid adds a new way to communicate with its supporters via mobile wallets

GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector – first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee, tea and juice. It’s the toughest abstinence […]

The Children’s Society Launch AI-Powered Facebook Bot To Help Fundraising Supporters

The Children’s Society Launch AI-Powered Facebook Bot To Help Fundraising Supporters

Digital agency, Puzzle, have partnered with The Children’s Society to launch a unique AI powered bot. The service will guide supporters who have signed up to do a fundraising event for The Children’s Society and those interested in doing so. It can answer questions, provide or email information and update contact preferences, among other features. Henry Rowling, Director […]

Amazon Echo comes in red now to help raise funds to fight AIDS

Amazon Echo comes in red now to help raise funds to fight AIDS

The new, second-generation Amazon Echo smart speaker comes in a variety of different coloured shells. Amazon is adding one more to the mix: a bright red shell that’ll help raise money for the fight against AIDS. The newly coloured Echo is part of a collaboration between Amazon and (RED), and just one of a collection […]

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