WaterAid uses VR to transport supporters round the world

WaterAid uses VR to transport supporters round the world

 WaterAid has launched a new Virtual Reality (VR) film, which has used the increasing accessibility of 360 filming technology to improve its authenticity and bring supporters closer to the charity’s work around the world. Everyday WaterAid was created as an educational tool to provide a flavour of some of the 28 countries WaterAid works […]

Mobile to the fore in British Red Cross website redesign by Rufus Leonard

Mobile to the fore in British Red Cross website redesign by Rufus Leonard

The British Red Cross helps millions of people in the UK and around the world get the support they need if crisis strikes. However, over time, its website had become outdated and unreliable, with people unsure where to find the information they needed and confused about the organisation’s purpose. Head of brand and strategic marketing at British […]

JCT600 tests consumer’s supercar knowledge with online game

JCT600 tests consumer’s supercar knowledge with online game

Motor retail group JCT600 has created an online supercar game to help raise money for its chosen charity The Prince’s Trust. Created and donated by JCT600’s digital agency partner Code Computerlove, Petrol Head To Head is a Top Trumps style game that tests consumer’s knowledge of the world of high-performance motoring. As a free-to-play game, JCT600 […]

Mindshare launches tool to turn out-of-office emails into valuable media space for charities

Mindshare launches tool to turn out-of-office emails into valuable media space for charities

Mindshare, part of WPP, launched ‘’Dooonate’’ – a tool that enables companies and individuals to donate space in their out-of-office emails to charities. UK charities spend £22 billion a year on advertising, almost half of which goes to buy digital media. Anything that could help reduce this amount without reducing the effectiveness of charity marketing […]

Tommy’s and Mindshare harness social media noise to challenge silence around baby loss and connect bereaved parents

Tommy’s and Mindshare harness social media noise to challenge silence around baby loss and connect bereaved parents

Today, Mindshare, part of WPP, and Tommy’s, a charity funding research into baby loss, launch a campaign to challenge the cultural silence around the issue using one of the loudest tools at our disposal: social media.  At a time when we are more connected than ever before, there remains a deafening silence around baby loss […]

Meet The Mining Screensaver, a project that helps change the world from a screensaver

Meet The Mining Screensaver, a project that helps change the world from a screensaver

 Ever thought about contributing to humanitarian causes and helping people change the world from a simple screensaver? It sounds easy – and it really is! Change.org, the world’s largest petition platform, and TracyLocke Brazil, part of Omnicom Group shopper marketing agencies, have created The Mining Screensaver, a screensaver that, once installed, uses computers to […]

Dairygold and ROTHCO Make a Minute for The Good Stuff with Micro-Volunteering

Dairygold and ROTHCO Make a Minute for The Good Stuff with Micro-Volunteering

In the next iteration of Dairygold’s ‘Make a Minute for the Good Stuff’ campaign, creative agency ROTHCO (part of the Accenture Interactive group) launch ‘Micro-Volunteering’, an omni-channel campaign, providing the Irish public a way to contribute to good causes around their busy day-to-day lives. Executive Creative Director at ROTHCO, Alan Kelly comments: “Dairygold have been […]

Unilever donates to charity for each Knorr video ad view

Unilever donates to charity for each Knorr video ad view

Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds. The brand is working with video advertising platform Good-Loop to deliver video advertising in a way that also generates charitable donations […]

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