Lyft is building a self-driving platform with auto supplier Magna

Lyft is building a self-driving platform with auto supplier Magna

Lyft is partnering with Magna, one of the largest tier-one automotive industry suppliers in the world, on autonomous vehicle technology. Lyft CEO and co-founder Logan Green explained that this will help them get their self-driving tech into various automaker vehicles around the world. Lyft will be working directly with Magna on “co-developing” an autonomous driving […]

Audi’s traffic light countdown tech comes to Washington DC

Audi’s traffic light countdown tech comes to Washington DC

Audi‘s traffic light countdown has been rolling out very slowly in the US (it’s active in just seven cities so far), but it just made one of its biggest expansions yet: it’s now available in Washington, DC. Pull up to one of 600 connected intersections in the country’s capital and your compatible Audi will tell […]

Jaguar, EasyJet test self-service 360-degree ads with OmniVirt

Jaguar, EasyJet test self-service 360-degree ads with OmniVirt

Jaguar and EasyJet are among the brands that have run virtual reality (VR) campaigns using 360-degree video ads through OmniVirt‘s self-service platform. The video ads let users rotate their smartphone or click and drag their mouse to explore the inside of the brands’s car or plane in a more immersive fashion. 360-degree video is the […]

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms. The campaign will be measured and verified by the UK’s leading independent location measurement company, Rippll. Honda and Dentsu Aegis owned-agency Amplifi have signed as the first Cost Per […]

Code Computerlove redesigns Bentley Collection eCommerce site

Code Computerlove redesigns Bentley Collection eCommerce site

Luxury automotive brand Bentley has re-launched its online Bentley Collection store with a refreshed design and a more conversion focused customer experience. The Bentley Collection is a range of luxury clothing, accessories, gifts and items for the home that embody the essence of the Bentley marque. Products are available to buy via Bentley dealerships and […]

Panasonic adding Google Assistant and Amazon Alexa to future in-car infotainment

Panasonic adding Google Assistant and Amazon Alexa to future in-car infotainment

Japanese electronics company Panasonic has been working with both Amazon and Google to bring their respective virtual assistants to in-car infotainment systems. The company’s vehicle division announced – at the Consumer Electronics Show (CES) – that it had upgraded its Skip Generation (SkipGen) IVI platform to Android 8.1 Oreo, giving the system access to Google […]

Toyota working with Amazon, Uber and Pizza Hut to develop self-driving shuttle

Toyota working with Amazon, Uber and Pizza Hut to develop self-driving shuttle

Toyota is working with Amazon, ride-hailing companies Uber and Didi, automaker Mazda and Pizza Hut to develop an electric autonomous shuttle that can be used to deliver people—or the packages they’ve ordered—to their destination. And it might just make it to the Olympics in 2020. Toyota Motor President Akio Toyoda revealed the so-called e-Palette concept vehicle […]

GM puts an e-commerce marketplace in the dashboard

GM puts an e-commerce marketplace in the dashboard

 Starting December 5, General Motors (GM) is rolling out the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favourite coffee — and much more — on the way to work with a simple tap on the dash. Marketplace […]

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