Appboy’s Matt McRoberts on the evolution of the marketing industry and digital’s role in it

Appboy’s Matt McRoberts on the evolution of the marketing industry and digital’s role in it

Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. They empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Appboy, brands seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. It […]

‘Industry is going towards simplification and that is great,’ says DataXu’s Chief Innovation Officer

‘Industry is going towards simplification and that is great,’ says DataXu’s Chief Innovation Officer

Programmatic marketing solutions provider, DataXu, was recently named a leader, including the highest score possible in the product strategy criteria in The Forrester Wave: Omnichannel Demand-Side Platforms, Q2 2017 from Forrester Research. Quite an achievement for a company, which started its operations by providing data analysis to NASA, trying to figure out a way to send […]

Stance’s “Shop with the Force” campaign generates over 3.4 million activations for the brand

Stance’s “Shop with the Force” campaign generates over 3.4 million activations for the brand

The indie sock seller, Stance, in partnership with Zambezi, won the mobile category’s gold award at the 2016 Cannes International Festival of Creativity, for its Star Wars sock line’s innovative online shopping experience. Stance had to compete with large name brands such as Target and Walmart, who were spending loads on promoting their own Star […]

The Sydney Opera House invites you to #ComeOnIn with social media campaign

The Sydney Opera House invites you to #ComeOnIn with social media campaign

The Sydney Opera House’s campaign #ComeOnIn, which was an attempt to attract visitors to come inside the building rather than simply viewing it from the outside, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. The Sydney Opera House is the most Instagrammed spot in Australia, with over 8.2 million […]

Viral #ManBoobs4Boobs campaign raises MACMA’s social media followers by 20,000

Viral #ManBoobs4Boobs campaign raises MACMA’s social media followers by 20,000

The nonprofit organization, MACMA, won a mobile gold award at the 2016 Cannes Lions International Festival of Creativity, for its innovative campaign to help women learn how to examine themselves for breast cancer. With the help from David Buenos Aires in Argentina, they chose a more unconventional route. MACMA, in partnership with David Buenos Aires, […]

Peruvian Red Cross experienced an 1800% increase in potential donors with ‘Hashtags for Life’ Campaign

Peruvian Red Cross experienced an 1800% increase in potential donors with ‘Hashtags for Life’ Campaign

Hashtags for Life, a social media campaign to help expand the Red Cross‘ donor database in Peru, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. With a population of over 30 million people, and yet only 1250 registered blood donors, Peru faced a potential catastrophe incase of emergency. […]

The New York Times collaborate with Google for virtual reality project – NYT VR

The New York Times collaborate with Google for virtual reality project – NYT VR

The New York Times in partnership with T Brand Studio, Google, GE, and Mini, won the mobile category’s Grand Prix award at the 2016 Cannes Lions International Festival of Creativity for its integration of virtual reality smart phone technology and Google cardboard headsets to provide its readers with an unprecedented virtual reality experience. NYT has […]