Will Arnett Sends Canadians a Message in New Freedom Mobile Ad Campaign

Will Arnett Sends Canadians a Message in New Freedom Mobile Ad Campaign

 Freedom Mobile unveiled a bold new advertising campaign that highlights the expensive pain points that consumers often experience with their wireless service and shows Canadians that they can get more value through Freedom Mobile. Launching in Ontario, Alberta and B.C. markets today, the new ad campaign is headlined by Emmy-nominated Canadian actor Will Arnett, […]

New FreshSpoke app promises to make local Canadian food more accessible and honest

New FreshSpoke app promises to make local Canadian food more accessible and honest

 There’s a dramatic shift in consumer preference when it comes to food. The majority of Canadians are turning away from cheaper imports in favour of those produced closer to home. But with many businesses looking to cash in on local, consumers are increasingly concerned about whether such claims are true; according to recent Dalhousie-led […]

Addictive Mobility Appoints Shannan LaMorre as VP of Operations

Addictive Mobility Appoints Shannan LaMorre as VP of Operations

Addictive Mobility, one of Canada’s leading mobile advertising platform, has further strengthened its Executive Management team with the hire of Shannan LaMorre as VP of Operations. Shannan comes to Addictive Mobility with over 15 years of Digital Advertising experience, including over 25 years in senior roles in media, and most recently as Managing Director, Operations […]

JUICE Mobile named one of Deloitte’s Technology Fast 50 Companies

JUICE Mobile named one of Deloitte’s Technology Fast 50 Companies

JUICE Mobile, the leading mobile advertising, attribution and technology firm, is named as one of Canada’s fastest growing technology companies in the 19th annual Deloitte Technology Fast 50  awards for demonstrating bold innovation, dedicated leadership and strong growth. JUICE Mobile ranked 15th, with an 800+ percent in revenue growth from 2012 to 2015. The Deloitte Technology […]

SoundCloud Selects Triton Digital’s a2x for Monetization of Audio Advertising Inventory in Canada

SoundCloud Selects Triton Digital’s a2x for Monetization of Audio Advertising Inventory in Canada

Triton Digital, a leading technology provider for the audio industry, announced that SoundCloud, the world’s leading music and audio platform, has selected Triton Digital’s programmatic audio advertising exchange, a2x as a monetization partner for their digital audio advertising inventory in Canada. This partnership enables programmatic buyers throughout Canada to execute targeted, at-scale buys across SoundCloud’s highly engaged […]

Addictive Mobility and Adobe Audience Manager Power High-Value Audience Activation Across the Mobile App Ecosystem in Canada

Addictive Mobility and Adobe Audience Manager Power High-Value Audience Activation Across the Mobile App Ecosystem in Canada

Addictive Mobility, a leading mobile ad tech solution provider and Adobe Audience Manager, the industry’s leading data management platform (DMP), have successfully completed a platform integration that will allow brands to extend high-value audience segments from cross-device channels to the mobile environment. Adobe Audience Manager, a core solution within Adobe Marketing Cloud, consolidates audience information […]

Facebook offers Snapchat-style photo filters

Facebook offers Snapchat-style photo filters

Less than a week after borrowing one of Snapchat’s defining features for Instagram, Facebook has looked to its younger rival for inspiration once more. Limited to Canada and Brazil for the time being, Facebook has introduced new filters which can be used to jazz up photos in various ways, such as turning faces into animations. […]