Mobile-first data exchange Adsquare has announced the addition of real-time contextual data to its offering, enabling advertisers to target on the basis of apps used, as well as providing a more secure, brand-safe environment for mobile campaigns. The addition of contextual data is aimed at giving advertisers and brands a unique opportunity for more specific and effective […]
RhythmOne, a global advertising technology company, today released its fifth annual Influencer Marketing Benchmarks Report. This industry-leading report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 74 campaigns that ran and were completed between January and December 2017 as part of RhythmOne’s data-driven Influencer Marketing solution, RhythmInfluence. […]
Supply side ad platform SpotX said it will be using Nielsen audience data for connected TV to evaluate ad campaigns that buy spots in programming on both traditional TV and over-the-top programming. With viewing through connected devices rising, SpotX said it is increasingly important for advertisers to understand their total campaign audience. SpotX will take […]
The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns. In collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), the analysis collated results from 675 individual campaigns from 2008 through 2017. The metrics used in the analysis measured […]
Jaguar and EasyJet are among the brands that have run virtual reality (VR) campaigns using 360-degree video ads through OmniVirt‘s self-service platform. The video ads let users rotate their smartphone or click and drag their mouse to explore the inside of the brands’s car or plane in a more immersive fashion. 360-degree video is the […]
Mobile advertising dominated digital ad campaigns in the Philippines, while at the same time, “on target” mobile ad performance outpaced digital ads served via desktop and total digital last year, according to a report by media research firm Nielsen. The Nielsen Digital Ad Ratings Benchmarks report, which assessed more than 3,000 digital campaigns since its […]
Go2mobi, mobile programmatic advertising platform, has announced the Go2mobi Total Control API. The API allows developers to build custom programmatic features. Add agencies, trade desks, performance marketers, and more gain access to Go2mobi’s demand side platform through an API. Whether users are looking to build streamlined workflows, or standalone DSP platforms, the Total Control API will […]
Real-world location intelligence company Gravy Analytics and performance marketing data provider Cross Pixel announced their collaboration in creating powerful, new consumer audiences for use in digital advertising campaigns. These audiences address the evolving need for marketers to understand consumer shopping behaviour, whether online or offline. The new in-market audiences blend Cross Pixel’s online shopping and […]
YellowHead has launched Alison, a machine learning technology that predicts how mobile advertising campaigns, known as paid user acquisition, will turn out. The Israeli startup helps mobile app and game developers get better results from ads. It specializes in paid user acquisition campaigns, app store optimization, and search engine optimization. And now it has added […]
Leading location technology company Blis, announced that after working with Omnicom Media Group for the last year, its proprietary, location-enabled self-serve Demand Side Platform (DSP) has been released industry-wide. The platform, which was launched in 2016 with selected clients, is powered by Blis’ proprietary location technology stack: SmartPin, SmartScale and its POI Database. Clients can access […]