Learning about fuel economy, autonomous technology and engine power just became fun with this nifty experience built inside of Instagram. Ford Brazil has launched a game on its profile (@fordbrasil) titled ‘Ford Finger Drive’. Without using any kind of programming, the game utilises the functions Instagram Stories already have (like tapping the screen to move […]
Coca-Cola takes everybody by surprise with an innovative twist on social media platform Snapchat. In the course of the launch campaign for the new Coca-Cola Zero Sugar, Ogilvy & Mather Berlin developed a game utilising the Snapchat Stories feature. “SnapSkate”, a classic Jump’n’Run game, lets teens control pro skater Denny Pham through several levels – […]
Royal Caribbean International, the self-proclaimed world’s most adventurous cruise line, is on the lookout for the “World’s Most Adventurous Squad.” The #AdventureSquad social media contest will challenge explorers and aspiring Instagram stars to act on their wanderlust and prove that their adventurousness is off the charts. In the end, one group of up to four […]
China has changed from ‘I’ll call you’ to ‘I’ll WeChat you.’ WeChat is the main tool through which the nation connects to each other in their daily lives – despite it only going online 6 years ago. But, where is the line between connected and “over-connected?” Undoubtedly, technology brings us closer, but it also brings us new […]
Independent digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including a bespoke app, which is available on both iTunes and Google Play, to encourage ‘Maxibonding’ between mates in Australia. In a three-pronged approach, the full campaign consists of nation-wide outdoor creative, unique digital assets including a tailored Snapchat lens, and […]
Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so. The campaign has been planned and executed by Carat and Posterscope. Running on London Underground sites with wifi, the campaign will […]
On March 21, during the International Day of Forests, Fundación Banco de Bosques together with Wunderman Buenos Aires will be launching ECO ALARM, a free mobile app. ECO ALARM is an alarm clock with which you will be helping endangered native forest without investing a single cent, or leaving your bed. Wunderman created an album […]
‘Dialogue with the artwork’ is the recent initiative from the Museum of Modern Art in Buenos Aires to get people closer to art through technology. As a result of a team effort of developers, members of the MAMBA and BBDO Argentina, the chatbot was developed to give the art pieces a voice and a personality, […]
TAG Heuer, in close collaboration with Intel, Google and AKQA, introduce TAG Heuer Connected Modular 45. With built-in GPS, fully water-resistant to 50m and fitted with Android Pay, this timepiece combines pioneering technology, modular design and Swiss watchmaking craft, to create a watch that is perfect for every moment of any day. TAG Heuer Connected […]
Launching on the 17th March 2017 at Myer’s VAMFF runway show, ‘Catwalk to Cart‘ will be the first time any fashion brand in the world has enabled attendees of a runway show to shop a catwalk live from their seat. Built to deliver a direct sales outcome, ‘Catwalk to Cart’ is an idea that provides […]