McDonald’s India jumped onto the trend by dedicating songs to all the food on their menu – from Kuch Kuch Hota Hai when we see a burger to Is This Love when it comes to Fries. The brand saw people pouring in with their own songs to show love for their food. To amp up […]
Adfluence, an influencer marketing platform, recently joined hands with Swarovski, world-renowned producer of premium jewelry and accessories, to plan and strategize unique and engaging influencer marketing campaigns for the brand. Adfluence started with brand’s campaign for the Indian festival Rakhshabandhan. Swarovski planned to launch their new collection for Rakshabandhan to celebrate the bond between siblings. […]
Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement. Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]
As augmented reality becomes more of a transformational technology for the marketing industry, more brands are adopting it in various ways. Coca-Cola decided to invite viewers into its immersive AR plunge through its app in collaboration with Ogilvy Mexico and VFX house Timber. Santa Monica-based Timber worked with Ogilvy to create 3D elements needed for the interactive AR experience where users […]
Teads, the global media platform, announced that Teads Studio will be hosting one hour immersive workshops at dmexco (11th and 12th September), where it will be responding to briefs in real-time to deliver mobile assets. This year, Teads is bringing creativity, media and technology closer together to build a better ad ecosystem. Too often, these elements will […]
Online bookmaker Sportsbet is promoting its new ‘Foolproof’ iPhone app by collaborating with famous personalities around the world. The film created by Emotive features former NRL player Todd Carney and flat earth theorist Mark Sargent, among others talking about the easy usage of the app. The campaign will be supported by OOH in airports, gyms […]
Short-form video platform TikTok has teamed up with the British Olympic Association and Team GB to launch a new campaign aimed at getting more Brits involved in the “I am Team GB” initiative. With the #IamTeamGB challenge, TikTok users could record themselves playing sports or getting active, then send the clip into Team GB’s TikTok account. The […]
Spotify is partnering with AB InBev and Dentsu Aegis Network to create its first global dynamic audio campaign in support of low-calorie beer brand Michelob Ultra. The Michelob Marathon seeks to capitalise on growing consumer appetite for healthy alternatives among those seeking to balance care of their bodies with an active social life. To do so personalised content will […]
On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality. Unveiled on the […]
Shoe retailer, Moda in Pelle, experienced a 33% increase in transactions through a social media marketing campaign in support of the Pink Ribbon Foundation. The Leeds-based brand aimed to increase sales over May Bank Holiday and generate enough revenue to donate up to £50,000 to Pink Ribbon, a charity that raises money for breast cancer […]