YOOX Releases New Interactive Shoppable Video Campaign in Collaboration with Google

YOOX Releases New Interactive Shoppable Video Campaign in Collaboration with Google

YOOX, which has always been at the forefront of e-fashion, has teamed up with Google to develop an innovative and groundbreaking interactive ADV format, creating for YouTube the world’s most exclusive collection. YOOX is a virtual wardrobe of wonders and treasure, and the intention was to offer customers a selection of the most covetable fashion […]

Facebook’s Oculus tests VR in News Feed with ‘Jumanji’ experience

Facebook’s Oculus tests VR in News Feed with ‘Jumanji’ experience

Since adding 360 videos to News Feeds in June 2016, Facebook has spent 2017 significantly invested in the format. It enabling 360 live-streaming and then added that functionality within its apps, and even boosted the back end with automatic image correction. But the social network isn’t stopping its immersive push at flat imagery. Facebook’s Oculus recently announced it has started testing VR experiences […]

Converse’s ‘Forever Chuck. For Every You’ Campaign Launches with AKQA

Converse’s ‘Forever Chuck. For Every You’ Campaign Launches with AKQA

American shoe company Converse, have teamed with creative agency AKQA, to launch their new campaign. ‘Forever Chuck. For Every You’ aims to position Chucks for a new generation of teenagers, showing them that iconic Chuck Taylors are the perfect pair for whoever and whatever they want to be. “Whoever you are, however you identify, there’s […]

Malibu ‘Because Summer’ Campaign Launches Connected Bottle Trial in Amsterdam

Malibu ‘Because Summer’ Campaign Launches Connected Bottle Trial in Amsterdam

Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]

S.O.S Amitié Puts Words on Pain with Buzzman and Facebook

S.O.S Amitié Puts Words on Pain with Buzzman and Facebook

S.O.S Amitié has launched #AtFirstSight : a broad mobile campaign exploiting the invisible area scrolling through Facebook’s feed to reveal in “full screen” the pain that people who call S.O.S Amitié hide. Initiated by Facebook in partnership with Stratégies, the winning campaign “Hack for Good” is signed by Buzzman. 1 in 10 French people has nobody […]

‘£1 million month’ sees Sheffield company win national eCommerce award

‘£1 million month’ sees Sheffield company win national eCommerce award

Digital marketing agency Ignition Search has picked up the top prize at the recent Northern eCommerce Awards in Manchester. The Sheffield-based company won ‘Best eCommerce Search/Marketing Campaign’ for its revenue-boosting campaign on behalf of clothing company Pretty Green. The strategy, described by judges as a ‘definite stand-out campaign’, saw Pretty Green’s revenue for June 2017 […]

TMW Unlimited creates digital campaign #CaseForChange for the GSMA

TMW Unlimited creates digital campaign #CaseForChange for the GSMA

TMW Unlimited has created a new digital campaign for the GSMA, the global body that represents mobile operators, to show how the power of mobile connectivity makes a difference in people’s lives around the world. In 2015, the UN set out 17 Sustainable Development Goals (SDGs), an ambitious agenda to eradicate poverty, fight inequality and […]

Bosch brings Autocook recipes to life with its first Facebook Canvas campaign

Bosch brings Autocook recipes to life with its first Facebook Canvas campaign

Bosch Home Appliances is rolling out a tasty new Facebook Canvas campaign in September to launch its AutoCook Multicooker. The campaign uses all the functionality of Facebook Canvas to showcase the simplicity and huge versatility of the new Bosch product proving that’s it’s the must-have kitchen appliance that makes short work of the recipes we […]

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