Will Arnett Sends Canadians a Message in New Freedom Mobile Ad Campaign

Will Arnett Sends Canadians a Message in New Freedom Mobile Ad Campaign

 Freedom Mobile unveiled a bold new advertising campaign that highlights the expensive pain points that consumers often experience with their wireless service and shows Canadians that they can get more value through Freedom Mobile. Launching in Ontario, Alberta and B.C. markets today, the new ad campaign is headlined by Emmy-nominated Canadian actor Will Arnett, […]

Movistar and Wunderman Buenos Aires launch mobile campaign to fight bullying

Movistar and Wunderman Buenos Aires launch mobile campaign to fight bullying

Wunderman has created a new campaign for Movistar, a leading telecommunications company in Buenos Aires. ‘Perspectives’ is a mobile campaign developed using a unique digital storytelling tool that allows viewers to experience dual video perspectives simultaneously – simply by rotating their phones. ‘Perspectives’ is the story of a teenager divided into two parallel timelines in […]

Ryan Reynolds & Peak Games team for first celebrity performance marketing campaign in a mobile game

Ryan Reynolds & Peak Games team for first celebrity performance marketing campaign in a mobile game

 Peak Games, creator of smash hit games Toy Blast and Toon Blast, announced an innovative collaboration with Ryan Reynolds. While many companies have collaborated with celebrities on brand marketing projects, including digital campaigns, this is the first celebrity driven campaign designed specifically for performance marketing purposes. For the first time in advertising history, the […]

Top Smartphone E-brand Honor Kicks off Latest Global Campaign with UK Artists

Top Smartphone E-brand Honor Kicks off Latest Global Campaign with UK Artists

Honor, a trendy, young and innovative smartphone e-brand, kicks off a series of partnerships with young emerging contemporary artists around the world, as part of its latest global creativity campaign ‘Honor Your Creation’. Clara Bacou, a UK-based digital technology artist will be the first to take part in the collaboration. “Honor has always been creative […]

Dutch telco Ben and agency Etcetera launch a branded phone-condom to boost physical intimacy in the bedroom

Dutch telco Ben and agency Etcetera launch a branded phone-condom to boost physical intimacy in the bedroom

 Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom – an eye-catching stunt to kick-off their “Better in Bed” campaign – and a radical solution to some of the relationship woes affecting today’s mobile phone dependent society.  The world’s first phone-condom has been introduced as an irreverent – and […]

Malibu Deploy 300,000 Connected Bottles Across Europe as Part of ‘Because Summer’ Campaign

Malibu Deploy 300,000 Connected Bottles Across Europe as Part of ‘Because Summer’ Campaign

Malibu Rum continue their connected bottles journey in European scale-up to support Malibu Games. The project, which marks another collaboration between Malibu and Internet of Things (IoT) agency, SharpEnd, represents a huge scale-up operation as part of the brand’s connected bottle journey. Over 300,000 NFC-enabled bottles (200k in UK, 100k in Germany) will be circulated this […]

Les Twins, A-Trak and Bacardí Invite Fans to Direct New Music Video Entirely Through Instagram

Les Twins, A-Trak and Bacardí Invite Fans to Direct New Music Video Entirely Through Instagram

Bacardí are becoming well recognised for their music-centric entertainment by consistently creating content and experiences that push people to “Do What Moves You.” Their latest summer campaign activation, following on the heels of their playful “Dance Floor” film, is no different. “Live Moves”, debuts as the first music video directed in real-time entirely by fans […]

Neptune and TI Media partner for Pinterest Pincodes campaign

Neptune and TI Media partner for Pinterest Pincodes campaign

Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social. The campaign, created by the newly branded TI Media (formerly Time Inc. UK), involves Neptune’s sponsored […]

Philips and Isobar show off AR campaign at Cannes Lions

Philips and Isobar show off AR campaign at Cannes Lions

 Healthcare and electronics brand Philips has partnered with digital agency Isobar to demonstrate a new 3D digital grooming service concept at 2018’s Cannes Lions Festival. The concept aims to show how Philips is leveraging cutting-edge software innovation to enhance the consumer experience and differentiate its brands. The service uses AR and facial mapping to enabling people to ‘virtually’ […]

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