Ogilvy Australia Unleashes Freeze Frenzy Snapchat Game for KFC

Ogilvy Australia Unleashes Freeze Frenzy Snapchat Game for KFC

KFC has launched an Australian-first Snapchat game via Ogilvy showcasing KFC’s Freeze drink. The bespoke game, entitled Freeze Frenzy, is available in both Snapchat Discover and user stories, and forms part of KFC’s overall Freeze campaign. The game sits alongside digital and social content, TV and OOH. Shaun Branagan, group creative director, Ogilvy Sydney said: […]

Connected Toy Firm Toymail Introduces a Host of Audio Apps

Connected Toy Firm Toymail Introduces a Host of Audio Apps

Toymail, a maker of connected plush toys that work as a child-friendly alternative to mobile phones, has launched a ‘constellation of apps’ to expand the capabilities of its latest generation ‘Talkies’ toys. The Toymail Cloud for Talkies includes audio apps such as Remindie, an audio calendar; Sleepie, which issues ‘soothing sounds’ to help get the […]

Lipton Ice Tea Helps Aussies ‘Beat the Heat’ in New Snapchat Campaign

Lipton Ice Tea Helps Aussies ‘Beat the Heat’ in New Snapchat Campaign

In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees.  Ads are served […]

Scientific Media Trial Reveals Best Ways to Optimize Skippable Pre-Roll Campaigns

Scientific Media Trial Reveals Best Ways to Optimize Skippable Pre-Roll Campaigns

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, announced the results of a scientific media trial that analyzed audience behaviours around ad skipping and identified critical steps to help advertisers maximize the impact of their skippable video ad campaigns. The report, entitled Turbo Charging Your […]

Virgin Mobile launches first ad campaign in eight years

Virgin Mobile launches first ad campaign in eight years

Virgin Mobile has unveiled its latest move as part of an extensive UK relaunch of the iconic brand. A new marketing campaign saw Virgin Mobile back on TV screens for the first time in eight years. Virgin Mobile also recently launched its 4G service with free WhatsApp, Facebook Messenger and Data Rollover and a new five […]

Big Mouth Strikes Again For Ted Baker 2017 Valentine’s Day Campaign

Big Mouth Strikes Again For Ted Baker 2017 Valentine’s Day Campaign

Leading fashion and lifestyle brand Ted Baker have teamed with digital creative agency SMACK for a fourth year running, to launch their annual digital Valentine’s Day campaign. The creative studio was commissioned to create a digital activation to complement Ted Baker’s 2017 Valentine’s Day campaign, Love Bites. SMACK have developed a desktop and mobile responsive […]

BRBCARD selects Gemalto to deliver opt-in mobile marketing campaigns in Brazil

BRBCARD selects Gemalto to deliver opt-in mobile marketing campaigns in Brazil

Gemalto, the world leader in digital security, has been selected by BRBCARD to deliver its innovative Mobile Engagement and Monetization service to more than 400,000 customers in Brazil. BRBCARD is the card issuance entity directly linked to BRB – Banco de Brasília, an organization controlled by the Federal District government.The innovative smart message channel dramatically […]

Fairfax uses eye tracking study to provide digital ad effectiveness

Fairfax uses eye tracking study to provide digital ad effectiveness

Fairfax Media has launched a campaign off the back of its latest Eye Tracking Research Study aimed at showcasing how readers are interacting with digital advertising formats across desktop and mobile formats. The eye tracking study was undertaken by Gateway Research and looked to review how readers engaged with the SMH desktop and smartphone offering. […]

Toyota and Saatchi LA Use AI to Create Quirky New Activities for Rav4 Campaign

Toyota and Saatchi LA Use AI to Create Quirky New Activities for Rav4 Campaign

Toyota, along with creative agency Saatchi & Saatchi Los Angeles, launched the latest campaign for the Rav4 combining a creative programmatic strategy and artificial intelligence. The new campaign is digital and will live on Facebook, Instagram, Snapchat and interactive banner ads. As Rav4’s demographic is made up of some of the most adventurous explorers in […]

AKQA and Champs Sports unveil retro themed game for DJ Khaled and Timberland

AKQA and Champs Sports unveil retro themed game for DJ Khaled and Timberland

Champs Sports and AKQA unveiled the retro video game titled ‘Secure the Bag’ celebrating the latest collaboration between New England heritage brand Timberland and Grammy Nominated Artist DJ Khaled. This mobile capable video game is an interactive experience leading DJ Khaled to the latest Timberland boot release using his time-traveling jet – ski to teleport […]

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