Peters Ice Cream Encourages ‘Maxibonding’ Between Mates in New Maxibon Campaign

Peters Ice Cream Encourages ‘Maxibonding’ Between Mates in New Maxibon Campaign

Independent digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including a bespoke app, which is available on both iTunes and Google Play, to encourage ‘Maxibonding’ between mates in Australia. In a three-pronged approach, the full campaign consists of nation-wide outdoor creative, unique digital assets including a tailored Snapchat lens, and […]

OOH campaign for new Power Rangers movie lets UK fans snap to unlock exclusive character filters

OOH campaign for new Power Rangers movie lets UK fans snap to unlock exclusive character filters

Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so.  The campaign has been planned and executed by Carat and Posterscope. Running on London Underground sites with wifi, the campaign will […]

Wunderman Buenos Aires create an alarm that helps endangered native forests

Wunderman Buenos Aires create an alarm that helps endangered native forests

On March 21, during the International Day of Forests, Fundación Banco de Bosques together with Wunderman Buenos Aires will be launching ECO ALARM, a free mobile app. ECO ALARM is an alarm clock with which you will be helping endangered native forest without investing a single cent, or leaving your bed. Wunderman created an album […]

Transform time with the TAG Heuer Connected Modular 45

Transform time with the TAG Heuer Connected Modular 45

TAG Heuer, in close collaboration with Intel, Google and AKQA, introduce TAG Heuer Connected Modular 45. With built-in GPS, fully water-resistant to 50m and fitted with Android Pay, this timepiece combines pioneering technology, modular design and Swiss watchmaking craft, to create a watch that is perfect for every moment of any day. TAG Heuer Connected […]

Myer and Clemenger BBDO to unveil Catwalk to Cart live mobile experience on the VAMFF runway show

Myer and Clemenger BBDO to unveil Catwalk to Cart live mobile experience on the VAMFF runway show

Launching on the 17th March 2017 at Myer’s VAMFF runway show, ‘Catwalk to Cart‘ will be the first time any fashion brand in the world has enabled attendees of a runway show to shop a catwalk live from their seat. Built to deliver a direct sales outcome, ‘Catwalk to Cart’ is an idea that provides […]

Ted Baker debuts 360º shoppable film

Ted Baker debuts 360º shoppable film

Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story. The sitcom tells the story of the Baker family who appear to be the picture of suburban utopia, yet beneath the airs and graces the family aren’t quite what they seem. Ted Baker’s social channels […]

BETC São Paulo’s Mobile App will point out how often women are interrupted by men

BETC São Paulo’s Mobile App will point out how often women are interrupted by men

A BETC São Paulo initiative, Woman Interrupted App counts interruptions in favour of female empowerment and male awareness. In 2016, much was said about the Manterrupting phenomenon, one of the many kinds of violence against women. It’s a sexist behaviour that happens precisely when she cannot finish her speech because a man unnecessarily interrupts her. […]

Ogilvy Australia Unleashes Freeze Frenzy Snapchat Game for KFC

Ogilvy Australia Unleashes Freeze Frenzy Snapchat Game for KFC

KFC has launched an Australian-first Snapchat game via Ogilvy showcasing KFC’s Freeze drink. The bespoke game, entitled Freeze Frenzy, is available in both Snapchat Discover and user stories, and forms part of KFC’s overall Freeze campaign. The game sits alongside digital and social content, TV and OOH. Shaun Branagan, group creative director, Ogilvy Sydney said: […]

Connected Toy Firm Toymail Introduces a Host of Audio Apps

Connected Toy Firm Toymail Introduces a Host of Audio Apps

Toymail, a maker of connected plush toys that work as a child-friendly alternative to mobile phones, has launched a ‘constellation of apps’ to expand the capabilities of its latest generation ‘Talkies’ toys. The Toymail Cloud for Talkies includes audio apps such as Remindie, an audio calendar; Sleepie, which issues ‘soothing sounds’ to help get the […]

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