LinkedIn is continuing to diversify its product portfolio with the introduction of native video, as the online professional network’s owner Microsoft seeks to bolster its fortunes. The B2B network said that it would now begin the global rollout of its native video offering to its 500 million-plus user base after it began experimenting with the […]
Google is reportedly going to pay Apple billions of dollars to continue as the default search engine on iPhones and iPads. According to a note to investors from Bernstein, it is believed Google will pay Apple in the region of $3bn (£2,3bn) this year – up from $1bn three years ago – and that Google […]
Momentous Entertainment Group, an online social media network company vertically organised into four business areas: social networking, social gaming, ecommerce consumer products and services, and OTT streaming media content creation and distribution, announced that it has executed agreements and completed initial funding to acquire Blackfox. Blackfox.io is a mobile advertising network with a strong worldwide […]
Kargo, one of the leader in mobile brand advertising, announces its expansion into New Zealand – the company’s fourth global market and second outpost in the Asia Pacific region. To best accelerate the company’s regional expansion, Kargo has appointed Tim Richards as its first New Zealand-based Sales Manager, who will be based out of the […]
Australian-owned taxi app, ihail has appointed M&C Saatchi Mobile to look after its mobile first launch to the local market. Affiliated with over 20,000 taxis, ihail connects Australians with more taxis than any other transport app across the country. Since launching in 2016, ihail has quickly become renowned for its efficient, affordable service through the […]
Taptica, a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available, announced the acquisition of Tremor Video‘s demand-side platform (DSP), an industry-leading technology stack built for video optimisation and attribution, for $50 million. Tremor Video DSP will operate as an independent […]
In what looks like a pretty decent exit for German company builder Makers, two of its incubated startups have been acquired by performance marketing platform OLAmobile. The deal, for a combined price of $10 million, sees IconPeak and its subsidiary BidderPlace join OLAmobile to help the latter increase its presence within the mobile performance marketing space. The exit represents a […]
Mobile advertising firm Taptica announced on July 17, that it agreed to acquire 57 percent of Adinnovation Inc for up to $5.7 million in cash, the first Israeli acquisition of a Japanese mobile ad company. Following the opening of Taptica’s office in Seoul in 2016, and together with its presence in China, the acquisition is […]
The mobile enablement of the workforce is now a pre-eminent focus for any forward-thinking CEO. The world is changing, everything is now more dynamic and distributed, and the workforce needs information instantly wherever they are. Maintaining focus and consistency across a far-flung enterprise team however isn’t easy. More than ever, mobile teams need seamless access […]
TabMo, the first mobile creative DSP for video, display and native advertising, has launched within the U.S. market, making its mobile-specific buying platform, Hawk, available to advertisers and their agencies in North America for the very first time. TabMo has enjoyed significant-success in Europe and the U.K., working with some of the world’s largest brands […]