GTB Brazil and Ford Transform Instagram Stories into an Interactive Game

GTB Brazil and Ford Transform Instagram Stories into an Interactive Game

Learning about fuel economy, autonomous technology and engine power just became fun with this nifty experience built inside of Instagram. Ford Brazil has launched a game on its profile (@fordbrasil) titled ‘Ford Finger Drive’. Without using any kind of programming, the game utilises the functions Instagram Stories already have (like tapping the screen to move […]

BRBCARD selects Gemalto to deliver opt-in mobile marketing campaigns in Brazil

BRBCARD selects Gemalto to deliver opt-in mobile marketing campaigns in Brazil

Gemalto, the world leader in digital security, has been selected by BRBCARD to deliver its innovative Mobile Engagement and Monetization service to more than 400,000 customers in Brazil. BRBCARD is the card issuance entity directly linked to BRB – Banco de Brasília, an organization controlled by the Federal District government.The innovative smart message channel dramatically […]

Isobar Launches Data Insight Area; Brazilian Users Spend Half of their Mobile Allowance with Ads

Isobar Launches Data Insight Area; Brazilian Users Spend Half of their Mobile Allowance with Ads

Isobar, the Dentsu Aegis Network’s agency in Brazil, announced a new area called Data Insights. The main goal is to work on data analytics and interpretation in different platforms, supporting the agency’s efforts in advertising campaigns. Danilo Futema, who has experience in business analytics working for the agency Cubocc, is the leader of the area. […]

Baidu Leads $60 Million Investment to Establish Brazilian Investment Fund

Baidu Leads $60 Million Investment to Establish Brazilian Investment Fund

Baidu Inc, the Chinese language internet search provider, has announced that it is the lead investor in a new $60 million Brazil-based investment fund called Easterly Ventures, as per a company statement today. Funding for Brazilian Tech Startups Easterly Ventures will focus on providing funding, technology, local traffic and industry expertise for Brazilian tech startups, with […]

Facebook offers Snapchat-style photo filters

Facebook offers Snapchat-style photo filters

Less than a week after borrowing one of Snapchat’s defining features for Instagram, Facebook has looked to its younger rival for inspiration once more. Limited to Canada and Brazil for the time being, Facebook has introduced new filters which can be used to jazz up photos in various ways, such as turning faces into animations. […]