This quarter’s report marks the four year anniversary of MoPub‘s Mobile Programmatic Trends Report (find the first report here). Since that time, the landscape for in-app mobile advertising, particularly through real-time bidding exchanges like MoPub Marketplace, has changed dramatically in terms of players, technology standards, and even platforms. On MoPub Marketplace alone, monthly ad impressions […]
Since Pinterest has witnessed 60 percent growth in videos on the platform— and since video is the fastest growing aspect of social media marketing today— the company plans to help promote the power of video is ever more. We’ve learned that Pinterest will launch Promoted Video, which the company says “brings together some of the […]
PepsiCo is the first to partner with Twitter for its promoted sticker launch as the next leg in the consumer packaged goods marketer’s Pepsimoji campaign, which is populating the physical and digital realms with millennial-friendly symbols. The promoted Twitter stickers will allow users to connect with Pepsi by incorporating marketed content within their own photos, […]
Twitter has introduced a new feature, Instant Unlock Card, to its conversational ads, which roll out to all advertisers on August 4 after a seven month beta. The social media platform first introduced conversational ads – which contain call-to-action buttons, inviting users to share personalised versions of a brand’s content with their own followers – in January, […]
Flipboard, the mobile publishing app with 90 million monthly readers, is launching a vertical video ad unit on August 3 with independent film distributor Bleecker Street as its first buyer. On the heels of its critically acclaimed film Captain Fantastic, Bleecker Street is pushing historical thriller Anthropoid while targeting readers of politics, movies, entertainment and news. […]
The US is home to 87.5 million millennials (ages 18 to 29). In comparison, 83.7 million Americans fall under the “Generation X” category (30 to 49-year-olds), whereas the number of baby boomers (aged 50 years and older) is 66.4 million. While millennials are a vastly diverse group of individuals, they are in a unique position […]
Facebook is not the only social media platform that’s seeing great results for mobile advertising revenue. Rival Twitter recently announced that a majority of its total advertising revenue came from mobile in the last quarter. Despite Twitter’s overall revenue of $602 million missing analyst expectations for Q2 2016, ad revenue was up 18% at $535 […]
More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so, June 2016 research found. Indeed, many think those brands are fun and relatable. Mobile app engagement provider Appboy surveyed mobile phone users in the UK and US about their […]
The summer and winter games have long been one of the television advertising world’s signature events. In fact, advertisers are estimated to spend over $1 billion on official television spots during the broadcast of the Rio games on NBC in August, according to Variety. Though it’s unsurprising that advertisers flock to secure TV ad spots […]
The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research. The findings, from Adobe’s Europe Best of the Best 2015 Report, provides insight into how brands should use the web and social media to enhance customer experience. The latest report, based on […]
