New report by BrandContent urges brands to find their voice

New report by BrandContent urges brands to find their voice

BrandContent, award-winning content marketing agency for next generation brands, has published a new report – The Voice Search Landscape – which reveals the huge opportunity for brands to capitalise on the voice search explosion which will impact all areas of marketing.  Voted Best Small Content Agency at the International Content Marketing Awards 2018, BrandContent’s voice division […]

Just 1 in 10 online shoppers visit a brand’s website when searching for products

Just 1 in 10 online shoppers visit a brand’s website when searching for products

A new report from inRiver, a leading provider of product information management technology, reveals that almost half (45%) of consumers go to Amazon first when looking for a specific product. The online giant has become a go-to source for product information, price comparisons and consumer reviews. In contrast, just 28% turn to a search engine […]

Spotify deepens relationship with Nielsen to offer better measurement for brands

Spotify deepens relationship with Nielsen to offer better measurement for brands

Spotify has expanded its relationship with data and measurement firm Nielsen to help brands gain a better understanding of how their ads are performing on the music streaming platform. The extended collaboration will see Nielsen Brand Effect adopted across Spotify in the US, UK, Germany, Canada, Mexico, Spain, France, Netherlands, Japan, and Australia. This will […]

IRM’s Megan Goodwin on how brands can capitalise on Snapchat’s authenticity

IRM’s Megan Goodwin on how brands can capitalise on Snapchat’s authenticity

Since it was founded in 2011, Snapchat has exploded onto the social media scene, boasting 187 million active daily users globally, as reported in February 2018. This was up 18% (29 million) year on year and an impressive 75% (80 million) compared with Q4 2016 (Statista February 2018). What’s interesting from a brand perspective is […]

Major brands flock to AI-powered ‘Crowd Service’ platform

Major brands flock to AI-powered ‘Crowd Service’ platform

A host of major brands have begun working with Limitless, the UK-based inventor and provider of a platform offering crowd sourced customer service. In Europe, Limitless is now working with Unilever, Vodafone, National Express, New Day, Wargaming and Daily Mail Group; whilst in the US and Canada they are working with Unilever North America and […]

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