Me, Myself & I: The Individualisation Imperative Report – Consumers’ Call to Brands: Remember Me, Listen to Me, Let Me be in Control

Me, Myself & I: The Individualisation Imperative Report – Consumers’ Call to Brands: Remember Me, Listen to Me, Let Me be in Control

Cloud IQ, the effortless commerce platform, unveiled its latest research report, Me, Myself & I: The Individualisation Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalisation is not cutting it with consumers and as such how […]

Ad Viewability in the UK Rises to Highest Level in Over a Year

Ad Viewability in the UK Rises to Highest Level in Over a Year

Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to the latest quarterly benchmark report from ad verification company Meetrics. In the second quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 47% […]

“Brands that don’t openly embrace UX, will get left behind,” says leading digital director

“Brands that don’t openly embrace UX, will get left behind,” says leading digital director

As many marketing teams focus on getting their brand identity and visual representation on point, the director of a leading digital agency argues that they may be missing out on bigger opportunities to engage with their customers. Matt Oxley is the co-founder of DotLabel, An award-winning digital agency which counts Barclays, Hendricks Gin and Anthony […]

Twitter considering paid monthly subscription service, aimed at brands

Twitter considering paid monthly subscription service, aimed at brands

Twitter is considering launching a paid subscription service, aimed at ‘power users’ such as marketers and journalists. The plans were revealed when Twitter starting surveying users about their interest in a premium version, which would essentially be an expanded version of TweetDeck, the Twitter dashboard app acquired by the company for a reported $40m (£32m) […]

WhatsApp teams with iAdvize to boost customer service for brands

WhatsApp teams with iAdvize to boost customer service for brands

Online CRM firm iAdvize is integrating with WhatsApp, letting brands communicate directly with their customers and prospects via WhatsApp. The integration of WhatsApp within iAdvize enables online shoppers to contact a brand’s customer service team directly in the WhatsApp discussion thread and allows then to ask questions via private messages. Customers can find all past […]

Shazam Launches First Scaled Augmented Reality Solution for Brands Worldwide

Shazam Launches First Scaled Augmented Reality Solution for Brands Worldwide

Shazam, one of the world’s most popular apps, announced the launch of a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Beam Suntory, Inc., the world’s third largest premium spirits company, has signed on as one of several launch partners. Since launching visual-recognition functionality in […]

Warc Toolkit 2017: Direct-to-consumer is challenging brands

Warc Toolkit 2017: Direct-to-consumer is challenging brands

Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer ‘middleman’ allows brands that previously had no direct relationship with their customers to develop one. David Tiltman, Head of Content at Warc, says, “Low-cost start-ups have disrupted established […]

Grabr Launches Mobile Content Distribution Platform for Brands

Grabr Launches Mobile Content Distribution Platform for Brands

Grabr, a SaaS platform which enables brands to create their own social networks to engage directly with consumers, has introduced a proprietary suite of marketing tools that enables brands to distribute content on social networks, websites and broadcast media. The suite, called Blink, comprises a CMS to ‘manage and control the distribution of user-generated video, […]

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