Facebook plans to create its own cryptocurrency

Facebook plans to create its own cryptocurrency

Facebook is exploring the creation of its own cryptocurrency, a virtual token that would allow its billions of users around the world to make electronic payments, according to people familiar with Facebook’s plans. “They are very serious about it,” said one of the people, who asked not to be identified discussing unannounced plans. Facebook started […]

TMG’s Truth puts consumers back in control of their data via blockchain

TMG’s Truth puts consumers back in control of their data via blockchain

Truth, a subsidiary of The Marketing Group (TMG), has announced that it is launching a blockchain-enabled GDPR compliant marketplace enabling consumers to take back control of their personal data. Truth Data Cloud is the world’s first marketplace for consumer data to launch with commercial partners on both the supply and redemption side, enabled by open […]

IBM partners with AdLedger and Salon Media on blockchain advertising project

IBM partners with AdLedger and Salon Media on blockchain advertising project

AdLedger, the non-profit research and development consortium, is joining forces with IBM and online news outlet Salon Media for a proof of concept blockchain project. The project leverages a shared ledger to deliver on blockchain’s promise to bring transparency to advertising. The ledger acts as a trailing audit, ensuring optimal yield management and ROI for […]

Fred & Farid Los Angeles unveils “Ocean Miner” for the Tara Expéditions Foundation

Fred & Farid Los Angeles unveils “Ocean Miner” for the Tara Expéditions Foundation

 FF Los Angeles unveiled the “Ocean Miner” project for the Tara Expéditions Foundation: an innovative system somewhere between blockchain and land art that gives the ocean the opportunity to produce Bitcoin to finance its own preservation. The Tara Expéditions Foundation travels the world’s seas with scientists on board its schooner, Tara. For 15 years, […]

TMG’s Truth launches ‘first ever’ blockchain-enabled advertising campaign

TMG’s Truth launches ‘first ever’ blockchain-enabled advertising campaign

Truth, The Marketing Group’s (TMG) blockchain-enabled media agency, has announced the first successful launch of an advertising campaign using blockchain smart contract technology. The campaign, which ran across a national publisher for ten days until 19 March 2018, saw media agency Truth fully disclose all fees involved to the client. Blockchain as a technology has […]

Ripple Develops Blockchain Payments App With 61 Japanese Banks

Ripple Develops Blockchain Payments App With 61 Japanese Banks

The Japan Consortium is set to launch a revolutionary smartphone app called ‘MoneyTap’, which will allow customers to settle transactions instantaneously, 24/7. The app is powered by Ripple’s blockchain technology. According to an announcement on Ripple’s official website, this is the first time in Japan a mobile transaction settlement app has been developed which will […]

Korean internet giant Kakao is launching a blockchain company

Korean internet giant Kakao is launching a blockchain company

Kakao, the Korean internet firm that operates the country’s largest messaging app, is moving deeper into crypto after it revealed plans to launch a blockchain-focused business unit. A Kakao representative confirmed the plans and that the company has hired Han Jaesun, CTO of gaming startup FuturePlay, to head up the business. The company isn’t commenting […]

JD.com launches blockchain startup accelerator

JD.com launches blockchain startup accelerator

JD.com, one of China’s biggest eCommerce retailers, has launched an accelerator program which will focus on the development of artificial intelligence (AI) and blockchain technologies. The AI Catapult program, which begins in March, will partner with blockchain startups to build new business, and create and test real-world applications of their technologies. Members of the program […]

IAB sees blockchain as a ‘natural fit’ for digital video advertising

IAB sees blockchain as a ‘natural fit’ for digital video advertising

The Internet Advertising Bureau (IAB) has released a white paper stating that blockchain technology is a “natural fit” for the video advertising supply chain, saying that it sees strong use cases for blockchain in digital video advertising. IAB acknowledged that cryptocurrencies have generated a lot of hype around the tech, but concluded that blockchain could […]