SVPER launches ICO pre-sale to advance its blockchain-based social, instant video-only app

SVPER launches ICO pre-sale to advance its blockchain-based social, instant video-only app

 SVPER Ltd, the social, instant video-only app for forming new real-life relationships in real time, announces the launch of an Initial Coin Offering (ICO) pre-sale of its cryptocurrency, SVPER Token. The SVPER video-only mobile app aims to disrupt the dating and social networking apps industry by encouraging users to meet new people safely in […]

Kiip and Anheuser-Busch InBev Launch First Blockchain Mobile Ad Campaign

Kiip and Anheuser-Busch InBev Launch First Blockchain Mobile Ad Campaign

Kiip, a leading mobile marketing and monetization platform, and Anheuser-Busch InBev, the world’s largest brewer, announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering transparency within the mobile ad […]

Survey of gamers finds half view blockchain as the future of games, half think it’s too complex and expensive

Survey of gamers finds half view blockchain as the future of games, half think it’s too complex and expensive

Blockchain game and collectables publisher BitCrystals has published the results of its first-ever survey of gamers and their attitudes to blockchain and cryptocurrencies. With blockchain and cryptocurrencies gaining an increasing amount of attention within the game industry, BitCrystals undertook the survey to try and better understand this fast-emerging sector. With more than 500 responses collected […]

Facebook plans to create its own cryptocurrency

Facebook plans to create its own cryptocurrency

Facebook is exploring the creation of its own cryptocurrency, a virtual token that would allow its billions of users around the world to make electronic payments, according to people familiar with Facebook’s plans. “They are very serious about it,” said one of the people, who asked not to be identified discussing unannounced plans. Facebook started […]

TMG’s Truth puts consumers back in control of their data via blockchain

TMG’s Truth puts consumers back in control of their data via blockchain

Truth, a subsidiary of The Marketing Group (TMG), has announced that it is launching a blockchain-enabled GDPR compliant marketplace enabling consumers to take back control of their personal data. Truth Data Cloud is the world’s first marketplace for consumer data to launch with commercial partners on both the supply and redemption side, enabled by open […]

IBM partners with AdLedger and Salon Media on blockchain advertising project

IBM partners with AdLedger and Salon Media on blockchain advertising project

AdLedger, the non-profit research and development consortium, is joining forces with IBM and online news outlet Salon Media for a proof of concept blockchain project. The project leverages a shared ledger to deliver on blockchain’s promise to bring transparency to advertising. The ledger acts as a trailing audit, ensuring optimal yield management and ROI for […]

Fred & Farid Los Angeles unveils “Ocean Miner” for the Tara Expéditions Foundation

Fred & Farid Los Angeles unveils “Ocean Miner” for the Tara Expéditions Foundation

 FF Los Angeles unveiled the “Ocean Miner” project for the Tara Expéditions Foundation: an innovative system somewhere between blockchain and land art that gives the ocean the opportunity to produce Bitcoin to finance its own preservation. The Tara Expéditions Foundation travels the world’s seas with scientists on board its schooner, Tara. For 15 years, […]

TMG’s Truth launches ‘first ever’ blockchain-enabled advertising campaign

TMG’s Truth launches ‘first ever’ blockchain-enabled advertising campaign

Truth, The Marketing Group’s (TMG) blockchain-enabled media agency, has announced the first successful launch of an advertising campaign using blockchain smart contract technology. The campaign, which ran across a national publisher for ten days until 19 March 2018, saw media agency Truth fully disclose all fees involved to the client. Blockchain as a technology has […]

Ripple Develops Blockchain Payments App With 61 Japanese Banks

Ripple Develops Blockchain Payments App With 61 Japanese Banks

The Japan Consortium is set to launch a revolutionary smartphone app called ‘MoneyTap’, which will allow customers to settle transactions instantaneously, 24/7. The app is powered by Ripple’s blockchain technology. According to an announcement on Ripple’s official website, this is the first time in Japan a mobile transaction settlement app has been developed which will […]