iProspect, Futurs.io, Mondadori MediaConnect, S4M and Smart joins forces to launch the Adschain Consortium

iProspect, Futurs.io, Mondadori MediaConnect, S4M and Smart joins forces to launch the Adschain Consortium

S4M, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart and Mondadori MediaConnect is launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology on industry transactions to bring more transparency for all the stakeholders. Online advertising fraud is estimated to cost the industry […]

Ticketmaster acquires blockchain ticketing company Upgraded

Ticketmaster acquires blockchain ticketing company Upgraded

Global event ticketing company Ticketmaster has got in on the blockchain act with the acquisition of Upgraded, a blockchain technology firm which utilises Ethereum live event ticketing. Upgraded authenticates tickets by converting them into interactive digital assets protected by blockchain. It combines blockchain technology with encrypted barcodes to event organisers more control over ticket distribution […]

Isobar Launches Blockchain Playbook to Help Marketers Embrace Technology

Isobar Launches Blockchain Playbook to Help Marketers Embrace Technology

Isobar, a global digital marketing agency, has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management […]

Aspiring blockchain bank BABB completes £1.4m Crowdcube raise to support banking licence application

Aspiring blockchain bank BABB completes £1.4m Crowdcube raise to support banking licence application

BABB has successfully completed its equity crowdfunding through Crowdcube, raising more than £1,400,000 from 1,232 investors. The funds will be used to support BABB’s applications for banking licences in the UK and Lithuania. BABB is building a decentralised platform using blockchain and biometrics technology, to provide mobile banking services to empower the global micro economy […]

Adeezy creates new ad tech model and marketplace for digital advertising industry

Adeezy creates new ad tech model and marketplace for digital advertising industry

Adeezy is set to launch a new global marketplace for the digital advertising industry to connect advertisers, publishers and campaign managers directly with creative talent and content creators from all over the world. Harnessing blockchain technology and AI, Adeezy aims to create a purpose-built ecosystem with new sustainable revenue opportunities and financial transparency for all […]

IBM Food Trust Expands Blockchain Network to Foster a Safer, More Transparent and Efficient Global Food System

IBM Food Trust Expands Blockchain Network to Foster a Safer, More Transparent and Efficient Global Food System

 IBM announced growing adoption of its food supply chain network, IBM Food Trust. The blockchain-based cloud network offers participating retailers, suppliers, growers and food industry providers with data from across the food ecosystem to enable greater traceability, transparency and efficiency. The network is now generally available after 18 months in testing, during which millions […]

Leading digital asset exchange OKEx participates in Bidooh’s ICO

Leading digital asset exchange OKEx participates in Bidooh’s ICO

Bidooh (the “Group”), a real-time, real-audience, digital billboard advertising platform, announced that one of the world’s largest digital asset exchanges OKEx has participated in its Initial Coin Offering (“ICO”). Bidooh launched an ICO pre-sale of its cryptocurrency, DOOH Token, on 1 October 2018. OKEx uses blockchain technology to optimise the provision of financial services to […]

TigerWit launches blockchain-based trading app and partners with Liverpool FC

TigerWit launches blockchain-based trading app and partners with Liverpool FC

TigerWit Limited, a UK-headquartered global financial technology company, launched its blockchain-based trading app and announced a partnership with Liverpool FC. As the ‘Official Foreign Exchange Trading Partner of Liverpool FC’ the sponsorship agreement provides TigerWit with a high-profile opportunity to increase its brand recognition. This visibility should drive downloads of its innovative new trading app […]

Blockchain platform JET8 is turning everyday social media users into paid micro-influencers

Blockchain platform JET8 is turning everyday social media users into paid micro-influencers

JET8 is a Singapore-based, global social media platform with technology that allows brands, agencies and influencers to engage and sell to social communities through user-generated mobile content. Using JET8’s social currency, JETS, users of JET8 apps are rewarded for their influence as they engage with the brands and communities they love. For every in-app like, […]

1 2 3