O2 Builds “AR Store of the Future” On Snapchat For Samsung Black Friday Deals
O2 Builds “AR Store of the Future” On Snapchat For Samsung Black Friday Deals
Technology-related items are the most popular products for customers looking for Black Friday deals worldwide
Technology-related items are the most popular products for customers looking for Black Friday deals worldwide, but ad copy and images are key to getting conversions, according to new research by Taboola. With Black Friday just a few short weeks away, deal-hunters everywhere are already considering ways to capitalise on the world’s number one shopping day. […]
New study shows mobile is driving 56% of festive online fashion sales
Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 was 36% bigger than last year. Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for […]
Evolving holiday shopping habits have created ‘Black November’
Consumer spending data shows that shoppers are no longer waiting for Black Friday and Cyber Monday. The weeks leading up to the big, traditional spending days are seeing increased online traction. Brand Keys, a research consultancy, calls this earlier shopping pattern ‘Black November.’ According to a survey of more than 11,000 US consumers, over 55% […]
mCommerce revenues pass $2bn on Cyber Monday, according to Adobe
Figures are still being collated, but 2018’s Cyber Monday retail event looks on track to bring in a record $7.9bn (£6.2bn) in US online sales, as millions of shoppers look to online retailers for substantial discounts. According to figures from Adobe Analytics, sales were up 19.7 per cent year-on-year, a smaller increase than others seen […]
Retailers turn to mobile ads to win Black Friday, according to ADYOULIKE
ADYOULIKE, a leading native advertising technology, reports a surge in the number of online retailers turning to mobile advertising in the run up to Black Friday and Cyber Monday. Analysis of advertisers accessing ADYOULIKE supply revealed a 300% increase in the number of retail brands accessing their premium infeed native advertising supply in the last […]
UK consumers increase pre-Christmas smartphone purchases by over 40 per cent
The number of Brits using their smartphones to make purchases online in the lead-up to Christmas has increased 44 per cent in 2018 compared to last year. This increase is highlighted in the over 50 per cent rise in mobile sales expected during Black Friday weekend. Alongside mobile sales growth, a further six per cent […]
70% of consumers have yet to act on voice search results alone, says Yext
Over two thirds (70%) of consumer have yet to act on voice search results, with many concerned about the accuracy of online business information, according to new research. The ‘Accuracy in the Age of Voice Search’ Report by Yext found that 35% of consumers have discovered opening hours displayed online have been inaccurate upon checking […]
Video key to Black Friday eCommerce conversions, reveals new research by Viddyoze
E-commerce conversion rates could be boosted by as much as 85% through effective use of video, according to new research from Viddyoze. Ahead of Black Friday, a study from video automation specialist Viddyoze has revealed that businesses which sell online could see conversion rates soar through effective use of quality video content. Video has become a […]
Adyoulike launch Black Friday campaign to highlight the effectiveness of native advertising
ADYOULIKE, a global leader in native advertising, has launched a Black Friday campaign targeting digital advertisers. The message behind the campaign is simple: Native Advertising works. And it will work for you this Black Friday. Mobile made up 64% of all shopping visits in the US in 2017 and mobile saw a 41% increase in […]