A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

A big and flashy new billboard in London’s Piccadilly Circus is joining the trend of targeting individual passersby, both pedestrians and drivers, and then serving ads to them. The digital LED screen, about 2,600 square feet in size and divisible into six ads, will feature about some 11 million pixels, Wired U.K. reports, and is the largest […]

Smirnoff Cider uses location data and weather-activated DOOH to reach summer socialisers

Smirnoff Cider uses location data and weather-activated DOOH to reach summer socialisers

As warmer weather returns across the country, Diageo continues its summer campaign for Smirnoff Cider with the launch of new dynamic digital OOH that activates when the outside temperature reaches 19 degrees. Devised by out-of-home (OOH) and location marketing specialist Posterscope and media agency Carat, the campaign seeks to capture the attention of people at […]

Ford first brand to take advantage of Primesight and RadiumOne collaboration

Ford first brand to take advantage of Primesight and RadiumOne collaboration

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta – the UK’s best-selling car – whereby whenever the target audience […]

Posterscope offering programmatic ad-serving on all digital OOH to improve campaign effectiveness

Posterscope offering programmatic ad-serving on all digital OOH to improve campaign effectiveness

Location marketing specialist Posterscope launches Dynamic Scheduling to make the proven benefits of customised creative optimisation accessible to all clients. The agency is the first OOH specialist to offer a programmatic product with proven campaign effectiveness to all clients. Dynamic Scheduling, powered by Liveposter, will create a new industry standard in the delivery and scheduling of […]