Two-thirds of marketers embracing location data for ads and promotions, according to Factual

Two-thirds of marketers embracing location data for ads and promotions, according to Factual

Almost two-thirds of marketers are making use of location data for tageting ads and promotions, and nearly half for location-based offers, according to new data from location firm Factual. With mobile overtaking desktop, a wealth of location data is now available to marketers. US companies alone spent $17.1bn (¬£12.75bn) on location-targets mobile advertising in 2017, […]

BIA/Kelsey: Location-Targeted Mobile Ad Spending to Reach Over $32 Billion in the US by 2021

BIA/Kelsey: Location-Targeted Mobile Ad Spending to Reach Over $32 Billion in the US by 2021

According to the latest¬†BIA/KELSEY estimates, annual US mobile ad spending will grow from $33 billion in 2016 to $72 billion by 2021, a 17% compound annual growth rate. The location-targeted portion of that overall mobile ad spend is projected to grow from $12.4 billion in 2016 to $32.4 billion in 2021. This growth translates to […]