Amstel Lets Consumers ‘Snatch’ Free Pints via Augmented Reality Game

Amstel Lets Consumers ‘Snatch’ Free Pints via Augmented Reality Game

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a UK-wide sampling campaign. The augmented reality app will give away 10,000 free pints, redeemable in Mitchell & Butler outlets, to people who successfully ‘snatch’ and hold onto their prize for up to six hours. The virtual treasure hunt app allows […]

Jägermeister Unveil First Digital Expression of their New Creative Direction

Jägermeister Unveil First Digital Expression of their New Creative Direction

Premiering a new creative direction, Mast-Jägermeister SE has launched its global and US website at Jagermeister.com. The new experience features Bauhaus-inspired typography; a rich green, amber and gold palette; and footage expressing the energy of the legendary herbal liqueur. The new Jägermeister creative direction celebrates the tension between the German precision that goes into crafting […]

Coca-Cola uses Google AI to send shoppers personalised displays in-store

Coca-Cola uses Google AI to send shoppers personalised displays in-store

Coca-Cola has launched a ‘Minority Report’-style in-store display system shows personalised messages to approaching shoppers based on data on their smartphones. The system is powered by Google Cloud technologies and works on any HDMI-ready display that serve as grocery store aisle “end caps”, restaurant menu boards and even interactive cinema posters. The system can be […]

Ribena partners with JWT London, Brass and Diverse to unlock a Ribenary world with interactive app

Ribena partners with JWT London, Brass and Diverse to unlock a Ribenary world with interactive app

Ribena has partnered with J. Walter Thompson London, Brass and Diverse to create an interactive app called ‘Doodle Your World’, allowing users to ‘doodle’ on their surroundings, by using Ribenary characters that come to life on their screens. The concept behind the new Ribena ‘Doodle Your World’ app has been developed from the overarching brand […]

Coca-Cola Germany Launch ‘SnapSkate’ The First Ever Native Snapchat Game

Coca-Cola Germany Launch ‘SnapSkate’ The First Ever Native Snapchat Game

Coca-Cola takes everybody by surprise with an innovative twist on social media platform Snapchat. In the course of the launch campaign for the new Coca-Cola Zero Sugar, Ogilvy & Mather Berlin developed a game utilising the Snapchat Stories feature. “SnapSkate”, a classic Jump’n’Run game, lets teens control pro skater Denny Pham through several levels – […]

MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]

Jameson Unveils Limited Edition NFC-Enabled ‘Connected Bottles’

Jameson Unveils Limited Edition NFC-Enabled ‘Connected Bottles’

To celebrate and activate the launch of their new limited edition bottle range, Jameson Whiskey has launched its first collection incorporating Near Field Communication (NFC) technology. Created in partnership with Dublin based artist, Steve McCarthy and Pearlfisher London, the bottle’s added connectivity offers users the chance to experience the rich history of Jameson. The IoT enabled […]

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