Young’s Beer Celebrates Brewery’s 186th Anniversary with Free Pint Promotion

Young’s Beer Celebrates Brewery’s 186th Anniversary with Free Pint Promotion

Young’s Beer is launching a special campaign this week that celebrates the brewery’s 186-year anniversary, called Young’s Day, with the offer of a free pint for all. Beer lovers can claim a free pint from of any of the Young’s beers, including Young’s Bitter and Young’s Special, simply by downloading the Young’s On Tap app. […]

Coca-Cola Launches World’s First Vending Machine which Accepts Dialect as Payment

Coca-Cola Launches World’s First Vending Machine which Accepts Dialect as Payment

During this summer the Coca-Cola bottles’ labels promoted over 90 different holiday destinations. To activate this locally, Coca-Cola in Sweden chose to highlight some of the Swedish destinations on the labels. Sweden is renowned for its many different local dialects, with clear phonetic and grammatical characteristics that can be irreconcilable, even for Swedes. And so, […]

AMC and Mountain Dew Announce “The Walking Dead” Partnership Worthy of a Zombie Apocalypse

AMC and Mountain Dew Announce “The Walking Dead” Partnership Worthy of a Zombie Apocalypse

AMC and Mountain Dew announced a comprehensive partnership timed to the upcoming eighth season of “The Walking Dead” including the launch of a new, first-of-its-kind “The Walking Dead Encounter” augmented reality app that will allow consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the […]

Smirnoff Cider uses location data and weather-activated DOOH to reach summer socialisers

Smirnoff Cider uses location data and weather-activated DOOH to reach summer socialisers

As warmer weather returns across the country, Diageo continues its summer campaign for Smirnoff Cider with the launch of new dynamic digital OOH that activates when the outside temperature reaches 19 degrees. Devised by out-of-home (OOH) and location marketing specialist Posterscope and media agency Carat, the campaign seeks to capture the attention of people at […]

J. Walter Thompson Brings 19 Crimes’ Wine Bottles to Life via a New Immersive AR App

J. Walter Thompson Brings 19 Crimes’ Wine Bottles to Life via a New Immersive AR App

Treasury Wine Estates’ brand 19 Crimes recently collaborated with creative technology company Tactic and J. Walter Thompson SF to release a wine label unlike any other. Using augmented reality (AR), the San Francisco-based Tactic developed an innovative 19 Crimes app for iOS and Android devices. The easy-to-use technology brings the torrid stories of each bottle to life by animating […]

Spanish Winemaker Barbadillo Rolls out NFC Promotion with Thinfilm

Spanish Winemaker Barbadillo Rolls out NFC Promotion with Thinfilm

Spanish winemaker Barbadillo has launched an NFC (near field communication) campaign promoting a cash prize giveaway on bottles of its Castillo de San Diego wine. 126,000 bottles have been NFC-enabled, using Thinfilm’s SpeedTap tags and Brand Analytics. The connected bottles are being sold through 15 major supermarket chains and superstores in Spain, including El Corte Inglés, Carrefour, Hipercor, Alcampo, […]

Amstel Lets Consumers ‘Snatch’ Free Pints via Augmented Reality Game

Amstel Lets Consumers ‘Snatch’ Free Pints via Augmented Reality Game

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a UK-wide sampling campaign. The augmented reality app will give away 10,000 free pints, redeemable in Mitchell & Butler outlets, to people who successfully ‘snatch’ and hold onto their prize for up to six hours. The virtual treasure hunt app allows […]

Jägermeister Unveil First Digital Expression of their New Creative Direction

Jägermeister Unveil First Digital Expression of their New Creative Direction

Premiering a new creative direction, Mast-Jägermeister SE has launched its global and US website at Jagermeister.com. The new experience features Bauhaus-inspired typography; a rich green, amber and gold palette; and footage expressing the energy of the legendary herbal liqueur. The new Jägermeister creative direction celebrates the tension between the German precision that goes into crafting […]

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