Ad viewability hits record high, according to Meetrics

Ad viewability hits record high, according to Meetrics

UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics. In the first quarter of 2018, the proportion of banner ads served that met minimum viewability guidelines rose from 56% to 59% – the […]

AerServ Launches AerNative — Native Advertising for In-App Mobile Video and Banner Ads

AerServ Launches AerNative — Native Advertising for In-App Mobile Video and Banner Ads

Mobile consumers engage more frequently with native ads — digital ad placements that reflect the look and style of a publisher’s site or app. AerServ, one of the leading inventory and audience management technology for mobile publishers and advertisers, announced the launch of AerNative — a new native ad platform for in-app mobile video and […]

New Mobile Advertising Platform Enables Fast Production of Good Quality Interactive Mobile Ads

New Mobile Advertising Platform Enables Fast Production of Good Quality Interactive Mobile Ads

Founded in 2015 by Nexd, AdCanvas is a mobile advertising platform that enables media agencies to quickly create high quality, lightweight, interactive advertisements that incite higher click through and engagement rates. The need for efficient and engaging mobile advertising platforms is increasing as the trend towards consuming content on mobile devises develops. Previously, HTML5 was […]