Movistar and Wunderman Buenos Aires launch mobile campaign to fight bullying

Movistar and Wunderman Buenos Aires launch mobile campaign to fight bullying

Wunderman has created a new campaign for Movistar, a leading telecommunications company in Buenos Aires. ‘Perspectives’ is a mobile campaign developed using a unique digital storytelling tool that allows viewers to experience dual video perspectives simultaneously – simply by rotating their phones. ‘Perspectives’ is the story of a teenager divided into two parallel timelines in […]

WCRS and Sky Ocean Rescue reveal biggest threat to our seas

WCRS and Sky Ocean Rescue reveal biggest threat to our seas

By 2050, the plastic polluting our oceans will outweigh the marine life. To highlight this environmental risk, WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on Tuesday, July 3. Conceived by WCRS, Engine’s creative agency, Sky Ocean Rescue: The […]

Ad Council creates story-driven mobile chat to combat teenage drinking and driving

Ad Council creates story-driven mobile chat to combat teenage drinking and driving

The Ad Council is releasing its first story-driven chat experience on a mobile platform to help combat underage drinking and driving. Developed in partnership with the conversational marketing platform Snaps, the chat was inspired by the insight that teens increasingly seek out interactive stories and “chatbots” online. The’Ultimate Party Foul‘ chat experience leverages the chat […]

Lobster launch MemoryDonation campaign in support of dementia awareness

Lobster launch MemoryDonation campaign in support of dementia awareness

According to Alzheimer’s Disease International (ADI) someone in the world develops dementia every three seconds. There are more than 50 million people living with dementia globally. With the number of dementia cases, including Alzheimer’s disease, on the rise, it is shocking how low public awareness is of the condition that affects so many individuals and […]

Wunderman BA and ‘Fundación Mujeres en Igualdad’ launch FEMPLEA, the first women labour bank

Wunderman BA and ‘Fundación Mujeres en Igualdad’ launch FEMPLEA, the first women labour bank

 Taking advantage of the International Women’s Day, Wunderman Buenos Aires wanted to highlight the gender violence women suffer every day. Therefore, together with “Fundación Mujeres en Igualdad”, they launched FEMPLEA. This new free app is the first labour bank created to take care of women apart from preventing gender violence. Because only women can […]

How Rakuten Marketing helped BoxFresh smash Google benchmarks with programmatic display campaign

How Rakuten Marketing helped BoxFresh smash Google benchmarks with programmatic display campaign

Men’s footwear brand Boxfresh soared above Google benchmarks with programmatic display campaign to disrupt highly competitive market, working with Rakuten Marketing. Boxfresh was to re-establish its brand in UK and German markets and drive repeat business among online customers. Established in 1989, Boxfresh played a part in igniting the rise of streetwear as we know it today. […]

Mazda Tells Customers ‘Don’t Scroll & Drive’ in New Campaign by BBR Saatchi & Saatchi

Mazda Tells Customers ‘Don’t Scroll & Drive’ in New Campaign by BBR Saatchi & Saatchi

“Distracted driving” is what they call it. It’s a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier, right down to taking your eyes off the road to scroll down your Facebook feed and check who’s liked your latest profile […]