Integrating search and social is 2018’s #1 challenge for B2C digital advertisers, according to Marin

Integrating search and social is 2018’s #1 challenge for B2C digital advertisers, according to Marin

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018. That’s according to Marin Software’s latest ‘State of Digital Advertising’ report, which canvassed the views of more than 500 B2C performance marketers around the world from across the Retail, Automotive, Travel and Finance sectors. Getting these two channels to […]

Retail Set To Drive UK Digital Ad Spending Through 2018

Retail Set To Drive UK Digital Ad Spending Through 2018

The UK’s largest industry sector for digital ad spending will continue to be retail for the foreseeable future, with retailers driving overall digital ad spending gains in the UK through 2018, according to new forecasts from eMarketer. Among the five UK industries tracked by eMarketer – automotive, consumer packaged goods (CPG) & consumer products, travel, retail […]