Female customers 60% more likely to view mobile content before they buy a car

Female customers 60% more likely to view mobile content before they buy a car

The automotive industry would benefit by strengthening relationships with its influential female customers through the content it shares on mobiles, according to research by CitNOW. Analysis of 2,000 consumers found that women were over 60% more likely than men to watch video content on their mobile phones. And, while research suggests that nearly half (43%) […]