CHE Proximity has announced the launch of a new practice, CHEP Mixed Reality, which will be spearheaded by Charlotte Bruton. The new offering will leverage CHEP’s existing advanced engineering team currently organised across commerce cloud, marketing cloud, ad cloud and data cloud teams. Bruton is a Frost Collective alumnus and recent McCann National Digital and […]
Online bookmaker Sportsbet is promoting its new ‘Foolproof’ iPhone app by collaborating with famous personalities around the world. The film created by Emotive features former NRL player Todd Carney and flat earth theorist Mark Sargent, among others talking about the easy usage of the app. The campaign will be supported by OOH in airports, gyms […]
Mobile engagement specialist Big Mobile has partnered with AdsWizz, the leading global platform for digital audio advertising, to implement tech that tracks unique visits to retail locations from specific audio ad campaigns. In its first campaign with a major Australian brand, the technology measured more than a 90% lift in footfall traffic to their retail […]
The Australian Securities and Investments Commission (ASIC) has announced plans to use artificial intelligence technology to detect misleading online advertising. The corporate regulation body plans to invest $6m in a trial experiment in a bid to identify ways to automate the detection of misleading internet advertising, according to a report by The Australian Financial Review. ASIC […]
Creative agency Boys+Girls announced its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite […]
Iconic Australian retailer, Myer, has announced the arrival of Naughty or Nice Baubles for sale at Myer stores around Australia. The baubles, developed by Clemenger BBDO Melbourne, are the centrepiece of this year’s Myer Christmas campaign. A Naughty or Nice bauble is no ordinary Christmas decoration, instead it lets you and your family know […]
Australia-based eCommerce platform Catch is launching its first pop-up concept store, which will explore the future of retail, in Melbourne. Located at Chadstone Shopping Centre, the pop-up store is touted to provide shoppers a unique shopping experience and will feature Catch’s top 500 products and a daily rotation of Catch’s most-loved products from leading brands […]
Online, pets get a lot of love. Especially on Instagram – some dogs have more than five million followers and get a million likes every day, while rescue dogs struggle to get attention and, most importantly, find a new owner. Knowing that people who follow these dogs online are most likely to adopt if they […]
Didi Chuxing, the Chinese ride-hailing giant, is set to launch in Australia as it continues to expand globally. The launch is the latest in Didi’s international expansion which has seen the brand launch in Taiwan, Japan, Brazil and Mexico this year. Didi will launch its ride-sharing service in Melbourne this month and will tempt drivers […]
The ABC, in partnership with NAKATOMI and Google Zoo, has released ‘ABC AR – Space Discovery’, an interactive augmented reality app in conjunction with the new season of ‘Stargazing Live’ which premiered last month. Hosted by Professor Brian Cox and Julia Zemiro over three nights from Siding Spring Observatory in NSW, the series immersed audiences […]