Catch explores the future of retail with pop-up store in Melbourne

Catch explores the future of retail with pop-up store in Melbourne

Australia-based eCommerce platform Catch is launching its first pop-up concept store, which will explore the future of retail, in Melbourne. Located at Chadstone Shopping Centre, the pop-up store is touted to provide shoppers a unique shopping experience and will feature Catch’s top 500 products and a daily rotation of Catch’s most-loved products from leading brands […]

NAKATOMI launches new AR app for ABC’s ‘Stargazing Live’ series via Google Zoo

NAKATOMI launches new AR app for ABC’s ‘Stargazing Live’ series via Google Zoo

The ABC, in partnership with NAKATOMI and Google Zoo, has released ‘ABC AR – Space Discovery’, an interactive augmented reality app in conjunction with the new season of ‘Stargazing Live’ which premiered last month. Hosted by Professor Brian Cox and Julia Zemiro over three nights from Siding Spring Observatory in NSW, the series immersed audiences […]

Online searches by travellers indicate the need for more mobile marketing, according to Sojern

Online searches by travellers indicate the need for more mobile marketing, according to Sojern

USA-based Sojern has released an Australia and New Zealand (ANZ) Travel Report with Google, using data from 350 million traveller profiles. The report takes an in-depth view of how local, regional and international travellers search, compare and book travel. Chris Greenwood, Sojern regional sales director said travellers now use multiple devices, channels and platforms to […]

Cadbury Launches ‘The Cadbury Live Egg Hunt’ Social Experience via Ogilvy Melbourne

Cadbury Launches ‘The Cadbury Live Egg Hunt’ Social Experience via Ogilvy Melbourne

 Cadbury, in partnership with creative agency Ogilvy Melbourne, has launched a first of its kind social experience for Facebook Live, bringing the joy of a Cadbury Easter to all Australians. ‘The Cadbury Live Egg Hunt’, a live 360 Facebook video, was created with Alt.vfx, Sydney. Designed to let anyone experience the excitement of a […]

TotallyAwesome launches influencer incubator program for kids in Australia

TotallyAwesome launches influencer incubator program for kids in Australia

Kids’ digital media platform TotallyAwesome has announced the launch of an incubator program for aspiring young YouTubers in Australia. The TotallyAwesome Squad is a hand-picked club of content creators who inspire others to create, imagine, express, and share their creative ideas within a global social community of like-minded kids under 13 years old. Each week, […]

Goulburn Valley Turns its Product into a Destination with GPS Labelling and Tour Platform

Goulburn Valley Turns its Product into a Destination with GPS Labelling and Tour Platform

The origins of our food are a heated and ongoing debate in Australia. Consumers want to know the truth about what they’re buying. New government mandated labels are attempting to make it clearer, but, in a push for full transparency, Goulburn Valley Fruit has completely redesigned its packaging and turned the brand into a destination. […]

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