Online searches by travellers indicate the need for more mobile marketing, according to Sojern

Online searches by travellers indicate the need for more mobile marketing, according to Sojern

USA-based Sojern has released an Australia and New Zealand (ANZ) Travel Report with Google, using data from 350 million traveller profiles. The report takes an in-depth view of how local, regional and international travellers search, compare and book travel. Chris Greenwood, Sojern regional sales director said travellers now use multiple devices, channels and platforms to […]

Cadbury Launches ‘The Cadbury Live Egg Hunt’ Social Experience via Ogilvy Melbourne

Cadbury Launches ‘The Cadbury Live Egg Hunt’ Social Experience via Ogilvy Melbourne

 Cadbury, in partnership with creative agency Ogilvy Melbourne, has launched a first of its kind social experience for Facebook Live, bringing the joy of a Cadbury Easter to all Australians. ‘The Cadbury Live Egg Hunt’, a live 360 Facebook video, was created with Alt.vfx, Sydney. Designed to let anyone experience the excitement of a […]

TotallyAwesome launches influencer incubator program for kids in Australia

TotallyAwesome launches influencer incubator program for kids in Australia

Kids’ digital media platform TotallyAwesome has announced the launch of an incubator program for aspiring young YouTubers in Australia. The TotallyAwesome Squad is a hand-picked club of content creators who inspire others to create, imagine, express, and share their creative ideas within a global social community of like-minded kids under 13 years old. Each week, […]

Goulburn Valley Turns its Product into a Destination with GPS Labelling and Tour Platform

Goulburn Valley Turns its Product into a Destination with GPS Labelling and Tour Platform

The origins of our food are a heated and ongoing debate in Australia. Consumers want to know the truth about what they’re buying. New government mandated labels are attempting to make it clearer, but, in a push for full transparency, Goulburn Valley Fruit has completely redesigned its packaging and turned the brand into a destination. […]

Australia’s online advertising industry records $7.9 billion revenue in 2017, according to IAB and PwC report

Australia’s online advertising industry records $7.9 billion revenue in 2017, according to IAB and PwC report

The online advertising industry in Australia recorded a seven percent increase in revenue in 2017, with total revenue reaching $7.9 billion. Search and directories took top position for all categories, recording a five percent growth to reach $3.6 bn, which is 45% of all advertising dollars spent in Australia. Coming in second was general display, […]

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