Magic Leap One AR Headset Finally Arrives — But Not for Everyone

Magic Leap One AR Headset Finally Arrives — But Not for Everyone

Magic Leap, the much-buzzed-about and secretive augmented reality firm, has finally released its headset to developers, although the AR device will only be available in six US cities. Magic Leap One Creator Edition costs $2,295 (£1,781) and is a standalone AR system that incorporates a wearable computer and head-mounted display. The headset is currently only […]

L’Occitane boosts mobile conversions by 159 per cent with AI-powered personalisation

L’Occitane boosts mobile conversions by 159 per cent with AI-powered personalisation

Global beauty and cosmetics brand L’Occitane has adopted AI-powered personalisation on its mobile website, presenting changing products to users based on their behaviour in a social newsfeed-style experience, and resulting in a 159 per cent increase in conversion rates. The AI-powered platform was created by personalisation specialists Qubit, who used its Aura solution to bring the brand’s in-store […]

PizzaExpress Turns Tables into Football Pitches with AR Game

PizzaExpress Turns Tables into Football Pitches with AR Game

 Restaurant chain PizzaExpress is looking to tap into consumer excitement around the World Cup with an AR game enabling customers to play a virtual game of football while sat at their table. The ‘Doughball‘ game, which is included as an update in the brand’s existing app, uses PizzaExpress’ iconic dough balls, and allows players to place […]

FIFA teams up with Snapchat for more ways to enjoy the World Cup

FIFA teams up with Snapchat for more ways to enjoy the World Cup

As the World Cup continues to roll on, FIFA has joined forces with Snapchat to provide fans with more ways of showing their excitement during the tournament. Through the partnership, Snapchatters around the world can decorate both their photo and video Snaps with 2018 FIFA World Cup Russia branded augmented reality (AR) lenses, filters, and […]

Grand Visual Kicks-Off an Augmented Reality Football Experience for Coca-Cola

Grand Visual Kicks-Off an Augmented Reality Football Experience for Coca-Cola

Grand Visual kicks-off a unique, large-format Augmented Reality (AR) experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a […]

Philips and Isobar show off AR campaign at Cannes Lions

Philips and Isobar show off AR campaign at Cannes Lions

 Healthcare and electronics brand Philips has partnered with digital agency Isobar to demonstrate a new 3D digital grooming service concept at 2018’s Cannes Lions Festival. The concept aims to show how Philips is leveraging cutting-edge software innovation to enhance the consumer experience and differentiate its brands. The service uses AR and facial mapping to enabling people to ‘virtually’ […]

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