Asos deploys image search functionality to fashion app

Asos deploys image search functionality to fashion app

Asos has become the latest e-commerce retailer to embrace computer vision after it introduced image search functionality to its iOS fashion app for the first time with an Android companion also waiting in the wings. The innovation will enable shoppers to simply take or copy a photograph of any clothing or accessory which they desire […]

Asos jumps on new Instagram video carousel ads

Asos jumps on new Instagram video carousel ads

Instagram has expanded its video ad offering with a carousel option, which has been adopted in the UK by Asos and in the US by Airbnb and Taco Bell. The new video format works in the same way as the familiar photo carousel ad format, inviting users to swipe sideways to see more clips. The […]