Line partners with Folio for an in-app investment management portal

Line partners with Folio for an in-app investment management portal

Line Corporation, the Japanese subsidiary of South Korean internet company Naver Corporation, has entered into a ‘capital alliance’ with investment management firm Folio, which will see its service integrated into the Line messaging app. Following a Line investment in Folio, the pair will work to implement the service on the Line app – which now […]

Global app downloads surge to 175 billion in 2017, India second largest market after China

Global app downloads surge to 175 billion in 2017, India second largest market after China

India downloaded more apps than the US in 2017, a new report by app analytics provider App Annie has revealed. Riding on increased smartphone penetration and dirt-cheap 4G data access, India accounted for nearly 58 billion of the world’s 175 billion app downloads in 2017. Only China, the world’s largest internet market, is ahead with […]

Untitled Project Singapore launches VR tour of the Scoot dreamliner in 9 countries across APAC

Untitled Project Singapore launches VR tour of the Scoot dreamliner in 9 countries across APAC

Untitled Project Singapore’s team of creative technologists has released a new 360 degree, 3D virtual tour experience of Scoot’s Boeing 787 Dreamliner. The VR experience, which will be activated in pop-up showcases in nine countries across the Asia Pacific, is designed to give prospective customers a very unconventional tour of Scoot’s flagship aircraft. A mixture of real […]

Alibaba’s unknown browser app is dominating Google’s Chrome in emerging markets

Alibaba’s unknown browser app is dominating Google’s Chrome in emerging markets

UC Browser, a mobile browser owned by Chinese e-commerce giant Alibaba Group, has become more popular than Google’s Chrome in some of Asia’s fastest-growing markets, according to the Wall Street Journal. Citing data from web analytics firm StatCounter, the paper reported that millions of people in India, Indonesia and other emerging markets getting online for […]

Twitter begins trialling its ‘save for later’ feature

Twitter begins trialling its ‘save for later’ feature

Twitter has begun testing a feature which enables users to privately save tweets that interest them to look at later. News of the feature – which is called ‘Bookmarks’ – first surfaced in October, when Twitter product manager Jesar Shah revealed a prototype of the feature. Back then, it was dubbed ‘save for later’. For Hack Week […]

Chilean Winery Deploys Thinfilm’s NFC Mobile Marketing Solution in Asian Export Markets

Chilean Winery Deploys Thinfilm’s NFC Mobile Marketing Solution in Asian Export Markets

Thin Film Electronics ASA  a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, today announced a new customer in the wine and spirits industry. PengWine, a premium producer of 5-star Chilean wines, will leverage Thinfilm’s NFC solutions to educate and engage consumers through gamification. PengWine is planning multiple commercial deployments […]

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s Pantene campaign in Indonesia

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s Pantene campaign in Indonesia

Out There Media  and MediaCom  have been awarded a Silver at MMA – Mobile Marketing Association’s Smarties Awards in Indonesia for their P&G Indonesia’s Pantene campaign. Commenting on their win: Berlian Dewirani, P&G Indonesia’s Media Manager said “It is a pleasure to work with MediaCom and OTM who have true business and consumer understanding so that we […]

Line will top 50 million users in Japan in 2017 according to eMarketer

Line will top 50 million users in Japan in 2017 according to eMarketer

Messaging service Line will total 50.2 million individuals in Japan this year, according to eMarketer’s latest forecast, increasing 10.3% from 2016. By the end of 2021, that user figure will reach 58.5 million. The homegrown service is the largest chat app in Japan, with 92.8% of the country’s mobile phone messaging app users regularly accessing […]

AdColony launches Aurora HD Mobile Video, partners with Disney in APAC

AdColony launches Aurora HD Mobile Video, partners with Disney in APAC

Independent mobile advertising platform, AdColony, announced the launch of Aurora HD Video, a suite of interactive mobile video creative products that fundamentally changes the way consumers can physically engage with video content. Aurora HD Video allows advertisers to immerse consumers into video content, delivering branding and engagement goals with TV-like reach. Powered by AdColony’s Instant-Play […]

Indonesian telco 3’s digital strategy gets a leg up from Postr

Indonesian telco 3’s digital strategy gets a leg up from Postr

Indonesian telcos are undergoing a digital renaissance it seems, with Hutchison 3 Indonesia joining Telkomsel in moving further with their digital strategy. For H3I this resulted in getting Postr, an adtech company that utilises a smartphone’s lock screen as an advertising display. Users who have ads on their lock screen will then be able to […]