Three delivers Hong Kong’s ‘first’ 5G live outdoor broadcast

Three delivers Hong Kong’s ‘first’ 5G live outdoor broadcast

Three Hong Kong, the mobile network operator’s arm in the East Asian autonomous territory, has completed the ‘first’ live outdoor broadcast via a 5G network within Hong Kong. The CK Hutchison-owned company ran outdoor network trials in both the 3.5GHz and 28GHz spectrum bands, carrying out the live outdoor broadcast using the former. The 5G […]

SmarTone experiments with programmatic OOH campaign in Hong Kong’s train stations

SmarTone experiments with programmatic OOH campaign in Hong Kong’s train stations

SmarTone has launched a programmatic out-of-home campaign in train stations (MTR) in Hong Kong through local free-to-air broadcaster Television Broadcasts Limited (TVB)’s OTT platform, myTV Super. According to the Hong Kong-based telecom, this campaign is the first of its kind in the country to tap into myTV Super’s data management platform, which allow brands to […]

TicToc by Bloomberg launches in Asia

TicToc by Bloomberg launches in Asia

Five months after launching in the US, Bloomberg’s TicToc is ready for advertisers in the APAC region. With over 1 million daily active readers and seven founding advertisers, the platform aims to marry the real-time nature of Twitter with the quality journalism of Bloomberg. Over 2,000 journalists from Bloomberg supply journalism to the platform in […]

Twitter unveils new APAC sports streaming deals

Twitter unveils new APAC sports streaming deals

Social media giant Twitter has announced nine new premium video sports content partnerships to enhance its offering in the Asia-Pacific region. Twitter has signed agreements with golf’s Asian Tour, pay-TV broadcaster Astro Malaysia, online soccer platform BallBall, global sports network Eleven Sports, cable network Fox Sports Asia, the International Table Tennis Federation (ITTF), Indonesian broadcaster […]

Uber marks International Women’s Day with a film showcasing its women drivers

Uber marks International Women’s Day with a film showcasing its women drivers

For International Women’s Day Uber has launched a campaign film to celebrate its female drivers, while at the same time battle unfair stereotypes of women behind the wheel. The campaign is dedicated “To all the women who challenge the status quo and press for progress everyday.” Developed by Uber’s in-house creative team, CreativeX, the campaign […]

Digital drives ad spend growth in Hong Kong, according to the Hong Kong Advertisers Association

Digital drives ad spend growth in Hong Kong, according to the Hong Kong Advertisers Association

Online advertising, including interactive and mobile, accounted for 55% of advertising budgets in Hong Kong in 2017, according to a new survey which suggests online channels will continue to drive ad spend growth in 2018. The Advertising Spending Projections 2018 survey, conducted by research firm Nielsen on behalf of the Hong Kong Advertisers Association, also revealed that […]

BuzzFeed to reach audiences in China through licensing deal with Bytedance

BuzzFeed to reach audiences in China through licensing deal with Bytedance

BuzzFeed has signed a licensing deal with China’s Bytedance Technology Co, which will help the American publisher circumvent the country’s firewall and enter the Chinese market. The Chinese publisher owns Toutiao, a news and videos aggregator platform, and Xigua, which focuses on short video clips. It currently has about 200 million daily active users around […]

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