Wunderman BA and ‘Fundación Mujeres en Igualdad’ launch FEMPLEA, the first women labour bank

Wunderman BA and ‘Fundación Mujeres en Igualdad’ launch FEMPLEA, the first women labour bank

 Taking advantage of the International Women’s Day, Wunderman Buenos Aires wanted to highlight the gender violence women suffer every day. Therefore, together with “Fundación Mujeres en Igualdad”, they launched FEMPLEA. This new free app is the first labour bank created to take care of women apart from preventing gender violence. Because only women can […]

Viral #ManBoobs4Boobs campaign raises MACMA’s social media followers by 20,000

Viral #ManBoobs4Boobs campaign raises MACMA’s social media followers by 20,000

The nonprofit organization, MACMA, won a mobile gold award at the 2016 Cannes Lions International Festival of Creativity, for its innovative campaign to help women learn how to examine themselves for breast cancer. With the help from David Buenos Aires in Argentina, they chose a more unconventional route. MACMA, in partnership with David Buenos Aires, […]