Asda team with Shazam to provide a spooky AR experience for Halloween

Asda team with Shazam to provide a spooky AR experience for Halloween

Asda teamed up with Shazam to launch a UK first, which will run throughout the Halloween period. When anyone ‘Shazams’ the new TV ad, by Saatchi & Saatchi London, or code in the retailer’s Good Living Magazine they will be taken to an augmented reality (AR) experience on their smartphone that lets them be part of the ad through a […]

IronSource launches ‘world’s first’ gaming AR ads

IronSource launches ‘world’s first’ gaming AR ads

In-app video advertising platform IronSource has launched the ‘world’s first’ AR ads for games, after harnessing the power of Apple’s ARKit to develop the ads while it was still in beta. The ads are designed and produced entirely in-house by IronSource’s Playworks studio, which is focuses on the creation of playable and interactive ads designed around 3D […]

Serviceplan’s CEO Florian Haller gets pelted with virtual tomatoes during their Innovation Day

Serviceplan’s CEO Florian Haller gets pelted with virtual tomatoes during their Innovation Day

Serviceplan Group’s CEO put himself in the “stocks” at the Innovation Day, which took place on September 28 in the House of Communication. The audience could virtually pelt the speaker on the stage with tomatoes, flowers, teddy bears and bras using an app from the Hamburg start-up Helhed – on the audience’s phone displays, it looked as though […]

Mindshare UK reveals key trends for retail brands

Mindshare UK reveals key trends for retail brands

Mindshare UK, part of WPP, unveiled its research report, The Future of Retail CX (Customer Experience). The Mindshare Futures report identifies five key trends for the retail industry, focusing on mobile, voice, physical stores, branding and data. A key conclusion is that the store offering will become a real point of differentiation from competitors in […]

Advrty releases an immersive advertising platform for virtual reality

Advrty releases an immersive advertising platform for virtual reality

Ad tech company Advrty introduced the beta release of their patent pending VR platform for native advertising. The company makes immersive ads seamlessly integrated into three-dimensional worlds of VR games and applications. The platform enables advertisers and brands to meet their consumers in new and innovative, context-driven experiences. The technology will be presented at Pocket […]

The Lovely Mobile Awards Are Now Open For Entries!

The Lovely Mobile Awards Are Now Open For Entries!

The 2nd Lovely Mobile Awards are now open for entries. The Awards, which were introduced by us last year during the Mobile World Congress in Barcelona, honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. Who Can Enter? It is open to brands, agencies and ALL parties […]

Plan.Net Innovation Studio’s Jonas Heitzer explores the origins of Augmented Reality

Plan.Net Innovation Studio’s Jonas Heitzer explores the origins of Augmented Reality

Plan.Net were at the forefront of integrating AR functions into advertising. The first marketing initiatives with augmented reality (AR) appeared in Germany around the year 2011. Back then, Plan.Net integrated AR functions in a campaign for the special interest channel Syfy, for example. Posters were impressively brought to life using the technology available at the […]

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