O2 renews #FollowTheRabbit digital campaign created by VCCP

O2 renews #FollowTheRabbit digital campaign created by VCCP

 O2 has unveiled the evolution of its galvanising #FollowTheRabbit campaign, created by VCCP. Building on the success of 2017’s launch and the mantra that life doesn’t come with catch up, 2018’s campaign focuses on the power of shared life experiences that only live music can offer. At the heart of the campaign is that in […]

A quarter of customer service operations will use chatbots by 2020, according to Gartner

A quarter of customer service operations will use chatbots by 2020, according to Gartner

Twenty-five percent of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017, according to Gartner, Inc. Speaking at the Gartner Customer Experience Summit in Tokyo, Gene Alvarez, managing vice president at Gartner, said more than half of […]

Oreo Hopes to See ‘Pokemon Go’ Success in its Own Scavenger Hunt AR Game

Oreo Hopes to See ‘Pokemon Go’ Success in its Own Scavenger Hunt AR Game

 More brands are developing their own augmented reality experiences, as the expense and technical ability needed to produce them have decreased and the desire for mobile entertainment has grown. Oreo is the latest, building its own mobile gaming app called “The Great Oreo Cookie Quest,” which engages users with a virtual scavenger hunt. Oreo’s game […]

Royal British Legion Steps into History Using AR Tech Created by Geometry UK and Blippar

Royal British Legion Steps into History Using AR Tech Created by Geometry UK and Blippar

Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]

Carat and Snapchat India Create the First Ever Customised Lenses for Cadbury Dairy Milk Silk

Carat and Snapchat India Create the First Ever Customised Lenses for Cadbury Dairy Milk Silk

Mondelez India has partnered with Carat to launch an innovative campaign to celebrate Valentine’s Day on February 14. Titled “Pop Your Heart”, the campaign promotes Cadbury Dairy Milk Silk’s Special Edition pack for Valentine’s Day amongst the social media savvy but romantic millennials. For the record, Cadbury Dairy Milk Silk recently launched the special edition […]

Sports Illustrated swimsuit issue comes to life in AR/VR

Sports Illustrated swimsuit issue comes to life in AR/VR

Sports Illustrated is supporting the publication of its popular annual swimsuit issue with a promotion that includes a Snapchat World Lens, an augmented reality (AR) feature that overlays digital images on a real background seen through a smartphone’s rear-facing camera. The Lens experience invites readers to experience the life of a swimsuit model and put […]

The BBC is launching its first AR app, designed to turn your living room into a museum

The BBC is launching its first AR app, designed to turn your living room into a museum

The BBC is partnering with leading museums to bring a range of historical artefacts to audiences and Licence Fee payers via a new augmented reality app. Developed by BBC Research & Development and Nexus Studios, the app supports the broadcaster’s new landmark arts and culture series, Civilisations, in which it’s teamed up with more than […]

Deezer launches first ever AR ‘boombox’ advert to engage millennial music audience

Deezer launches first ever AR ‘boombox’ advert to engage millennial music audience

 Deezer, the world’s most diverse, dynamic and personalised music streaming service, has launched its first ever fully immersive augmented reality (AR) music experience, leveraging a new and specially created Snapchat lens. With AR usage expected to increase to 200 million this year, Snapchat influencer platform, Fanbytes, created a bespoke piece of content based on […]

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