Snapchat announces Lens Studio Partner Program

Snapchat announces Lens Studio Partner Program

Snap Inc. has launched Lens Studio, a real-time tool for brands to design and build 2D and 3D augmented reality Snapchat Lenses. For the first time ever since it launched Lenses in 2015, Snap has vetted, trained, and approved a selection of best in class augmented reality production partners to develop Snapchat Lenses for advertisers. […]

Facebook opens AR platform and ‘World Effects’ to all developers

Facebook opens AR platform and ‘World Effects’ to all developers

Eight months after debuting the AR Studio tool and Augmented Reality Camera Effects platform at its F8 developer conference, Facebook has opened the platform up to developers around the world as the solution leaves its private beta test. Developers will now be able to create AR experiences that make use of the Facebook Camera tool, […]

Lidl partners with Brian Blessed to launch the first game on Facebook Camera in the UK

Lidl partners with Brian Blessed to launch the first game on Facebook Camera in the UK

Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]

Nissan dealers welcome Star Wars-themed AR experience to demonstrate advanced technologies

Nissan dealers welcome Star Wars-themed AR experience to demonstrate advanced technologies

Vehicle shopping has never been more space age. Beginning in December, visitors to Nissan dealership showrooms US-wide can play with Nissan’s new augmented reality app to experience advanced vehicle safety technologies through a Star Wars interactive lens. Nissan dealers across the country soon will showcase an augmented reality experience called “See the Unseen,” featuring digital droids, […]

Chinese-American popstar Leehom Wang releases ‘world’s first’ AR music video

Chinese-American popstar Leehom Wang releases ‘world’s first’ AR music video

Kuato Studios, a London-based independent games studio, has teamed up with multiple Golden Melody Award-winning Chinese-American recording artist Leehom Wang to create the ‘first ever’ AR music video. My A.I. Date with Leehom Wang gives fans the chance to experience a digital date with the singer-songwriter through face-mapping technology. Built for the iOS11 ARKit, the AR […]

Just Eat Embraces AR to Shower Facebook Users in its Food

Just Eat Embraces AR to Shower Facebook Users in its Food

Online takeaway platform Just Eat has delivered an augmented reality feature to add another compelling dimension to its food offering, via Facebook. The feature allows mobile users to beam food items into the real world via their mobile, a move that will help visualise the broad catalogue of items into the household of the consumer […]

Mindshare previews key trends for 2018

Mindshare previews key trends for 2018

Mindshare UK previewed their Trends for 2018 – identifying the top five trends for marketers to watch for over the next 12 months, during their Huddle in London on November 9. A comprehensive report will then follow on December 5th exploring the trends in detail, their role in consumers’ lives, and their implications for the world of media […]

Asda team with Shazam to provide a spooky AR experience for Halloween

Asda team with Shazam to provide a spooky AR experience for Halloween

Asda teamed up with Shazam to launch a UK first, which will run throughout the Halloween period. When anyone ‘Shazams’ the new TV ad, by Saatchi & Saatchi London, or code in the retailer’s Good Living Magazine they will be taken to an augmented reality (AR) experience on their smartphone that lets them be part of the ad through a […]

1 2 3 5