Regal’s ‘Avengers’ AR activation saw 2M users on opening weekend

Regal’s ‘Avengers’ AR activation saw 2M users on opening weekend

With the release of “The Avengers: Infinity War” last month, Regal Entertainment introduced Moviebill, a new print, mobile and online media platform that uses augmented reality to take readers deeper into the film’s world to audiences. Moviebill was distributed to 1 million moviegoers on the opening weekend. According to Matthew Shreder and James Andrew Felts, […]

Just Eat launches successful floating takeaway Facebook AR experience

Just Eat launches successful floating takeaway Facebook AR experience

In November 2017, Just Eat worked with marketing tech agency Byte London and VR content creator Inception VR to become one of first companies to launch an augmented reality (AR) experience through Facebook’s AR studio. Now, the fast food marketplace has revealed that the campaign was a sales success. The AR experience enabled Facebook users […]

KFC gives away Colonel Sanders floaties via Snapchat for Memorial Day

KFC gives away Colonel Sanders floaties via Snapchat for Memorial Day

KFC launched a summer sweepstakes where fans can win a limited-edition KFC Colonel floatie. The floatie is in the likeness of Colonel Sanders and features holders for a bucket of chicken and beverages. Through June 22, fans can visit KFCfloatie.com to enter to win one of the floaties, which aren’t available for sale. KFC announced […]

Safeguard Philippines Goes Mobile Interactive and Launches AR App

Safeguard Philippines Goes Mobile Interactive and Launches AR App

Safeguard Philippines goes full interactive as the soap brand takes it marketing game a notch higher with augmented reality (AR). Showing that it’s serious about digitising its marketing campaigns, the nation’s number one soap brand launches its first-ever AR video application through Fuse.it. A free augmented reality and customisable video app for smartphones, Fuse It […]

Target’s AR ‘studio’ helps you try on makeup at home

Target’s AR ‘studio’ helps you try on makeup at home

Target has unveiled a Beauty Studio feature that uses augmented reality to try a selection of cosmetics (including lipstick, blush and eyelashes) on Target’s desktop and mobile websites as well as kiosks in 10 retail stores. Tech from YouCam maps the products to a shopper’s face either in real-time or through a photo. Target is […]

Zappar and Philip Normal deliver an AR-powered t-shirt to celebrate the Royal wedding

Zappar and Philip Normal deliver an AR-powered t-shirt to celebrate the Royal wedding

Fashion designer Philip Normal has joined forces with artist Jock Mooney and Zappar, an augmented reality (AR) app, to celebrate the upcoming royal wedding between Prince Harry and Meghan Markle with an AR-powered t-shirt. The t-shirts, which went on sale this week, have a zapcode embedded in their design – enabling users of the Zappar app to scan […]

ABC News adds AR photo features for royal wedding

ABC News adds AR photo features for royal wedding

ABC News is bringing iconic symbols of the British royal family to mobile devices to help viewers celebrate the May 19 wedding of Prince Harry and Meghan Markle, according to a company announcement. The Royal Wedding AR Experience lets iPhone and iPad users see 3D models of the royal wedding carriage and a queen’s guard […]

HP partners with Oath and PHD to bring printing to life in first AR mobile campaign in the UK

HP partners with Oath and PHD to bring printing to life in first AR mobile campaign in the UK

Oath announces a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress. The campaign centres on HP Instant Ink’s Free Printing Plan […]

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