Just Eat launches successful floating takeaway Facebook AR experience

Just Eat launches successful floating takeaway Facebook AR experience

In November 2017, Just Eat worked with marketing tech agency Byte London and VR content creator Inception VR to become one of first companies to launch an augmented reality (AR) experience through Facebook’s AR studio. Now, the fast food marketplace has revealed that the campaign was a sales success. The AR experience enabled Facebook users […]

ABC News adds AR photo features for royal wedding

ABC News adds AR photo features for royal wedding

ABC News is bringing iconic symbols of the British royal family to mobile devices to help viewers celebrate the May 19 wedding of Prince Harry and Meghan Markle, according to a company announcement. The Royal Wedding AR Experience lets iPhone and iPad users see 3D models of the royal wedding carriage and a queen’s guard […]

Snapchat launches AR face filters for playing games with friends

Snapchat launches AR face filters for playing games with friends

 Snapchat has introduced a range of new lenses that give users the opportunity to play augmented reality (AR) games with their friends on the app. With Snappables, Snapchatters use touch, motion, and facial expressions to take part in the interactive games. Some of the games give users the chance to challenge their friends and […]

Zara to offer mobile AR experience in stores

Zara to offer mobile AR experience in stores

Fast fashion retailer Zara is launching a mobile augmented reality app to be used in stores, which allows shoppers standing near certain displays to view AR images of models wearing different items from those displays, as well as purchase the merchandise through the app. Zara will begin rolling out the technology next month in about […]

Power Rangers taps augmented reality for ad campaign

Power Rangers taps augmented reality for ad campaign

To celebrate 25 years of Power Rangers, the iconic superhero franchise is launching a a multi-environment mobile web augmented reality ad campaign. The AR experience, on premium publisher sites across Chrome and Safari mobile web browsers, allows fans to morph into their favorite Power Ranger. This is part of Saban Brands’ ‘You’ve Got the Power’ […]