Have a 2 a.m. hankering for ice cream or organic seaweed chips, or a need for cat litter or dog food before dawn? Perhaps you’d like a toaster, pregnancy test or rolling papers, or a spatula, mousetrap or smartphone charger and don’t want to wander around town in the middle of the night looking for […]
Smartphone apps account for 3 out of every 4 minutes we spend on a mobile, a recent study by comScore has found. So much for giving mom a call. The average monthly hours spent on smartphone apps has grown for all age groups in the U.S. Even the age 55-65 segment saw a 37% year-over-year […]
Domino’s Pizza, the recognized world leader in pizza delivery and digital ordering platforms, is now giving customers yet another way to order: via Facebook Messenger, using bot technology. Beginning today, Domino’s customers across the nation who have a Pizza Profile can place their most recent order or Easy Order via Messenger. The same Domino’s in-house […]
Snapchat’s chief strategy officer Imran Khan has taken a swipe at rival publishers that play video ads without sound. Speaking at Dmexco in Germany today (14 October), he said that Snapchat’s “passion about sound” is what makes it stand out. He claimed two-thirds of the ads on its site are played with sound and that if advertisers […]
At dmexco in Germany today, Google announced two new updates to its ad innovations that will help brands connect customers with what they want at the right time. These new capabilities are specifically aimed at mobile-first users. The new features AdWords is getting are the next generation of Universal App Campaigns and TrueView for action. […]
Google has severed its relationship with ComboTag, the Israeli startup that sourced buyers for Adblock Plus’ recently launched Acceptable Ads Platform. “We were just as surprised as you were and certainly don’t want to be in a business relationship that [supports this],” Google’s SVP of ads and commerce, Sridhar Ramaswamy, told reporters at DMEXCO in […]
Above: IronSource is providing better analytics for ad mediation. Image Credit: IronSource IronSource is launching a new ad engagement tool to provide developers with better analytics for their mobile apps and games. The tool for IronSource’s ad mediation platform provides developers with unique user data and placement performance to further maximize in-app experiences and revenue. Demand […]
Greek mobile advertising startup Avocarrot has been bought by adtech company Glispa Global Group for 20 million dollars, that’s likely a mixture of cash and stock. Avocarrot offers a monetization solution for mobile apps via less intrusive advertising dubbed “native advertising”. Native ads take the look and feel of existing app content, so they feel […]
Slated to become the largest e-commerce market by 2025, this nation of 260m has the highest percentage of people in the region discovering new brands online – and mainly on their phones. Source: ThinkWithGoogle
App features 20,000+ new and unique emoji, & seamless integration within iOS 10 A new app for designing and texting with emoji, called Amojee, has just launched in the United States for iPhone and Android. The app features dozens of new and funny emoji of celebrities, flirting, and other inspired characters. The new app will […]