App Store customers around the world made apps and games a bigger part of their holiday season in 2017 than ever before, culminating in $300 million in purchases made on New Year’s Day 2018. During the week starting on Christmas Eve, a record number of customers made purchases or downloaded apps from the App Store, […]
Consumers spent $196 million on apps, in-app purchases and subscriptions on Christmas Day 2017 across the App Store and Google Play, according to new data from Sensor Tower. The report, while excluding Android revenue in China, represents a 12.3 percent increase over 2016’s spending of approximately $174 million. That speaks to a still-growing market for […]
Huawei has announced that it has entered into artificial intelligence (AI) alliance with Internet search provider giant Baidu. The goal of the partnership is to foster a new mobile and AI ecosystem by leveraging Huawei’s hiAI platform and Baidu Brain, a compendium of the company’s AI assets and services, and combine hardware and software to […]
Apple officially confirmed it’s acquiring the music recognition app Shazam, according to Buzzfeed. The purchase is the latest acquisition for the world’s largest tech company. First launched in 1999, Shazam has grown significantly over the last several years. Once specifically devoted to music recognition, Shazam now accepts audio and visual clips to identify songs, movies, and […]
1.8m developers using Apple’s platform in China have earned a total 112bn yuan (£12.5bn), representing around a quarter of total global App Store earnings. The figures were revealed by Apple chief executive Tim Cook in a speech given yesterday to a public cyber policy forum, organised by the Cybersecurity Administration of China (CAC), which oversees internet regulation […]
OCBC Bank has tapped into Apple’s new Face ID facial recognition technology by allowing its customers to log into the bank’s consumer and business apps with their face, instead of using passwords or their fingerprints if they are using the new iPhone X. The Face ID technology, called OCBC OneLook, can be used for apps […]
Apple says demand for its new iPhone X, its most advanced version so far, is “off the charts” after consumers rushed to preorder the smartphone on Friday, with first-day deliveries in the US selling out in 38 minutes, according to experts. The iPhone X comes in two models with different amounts of storage and is […]
The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail. In fact, new research from Return Path found that more than half of emails worldwide […]
Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today. Apple and Googlemaintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and Lush, squeezed out John Lewis, Disney and WhatsApp. The top ten most relevant brands are: […]
In-app video advertising platform IronSource has launched the ‘world’s first’ AR ads for games, after harnessing the power of Apple’s ARKit to develop the ads while it was still in beta. The ads are designed and produced entirely in-house by IronSource’s Playworks studio, which is focuses on the creation of playable and interactive ads designed around 3D […]