Kenshoo announces support of Apple Search Ads

Kenshoo announces support of Apple Search Ads

Kenshoo, a global leader in marketing technology, announced it has become an Apple Search Ads Authorised Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App […]

Apple acquires AR lens-focused startup Akonia Holographics

Apple acquires AR lens-focused startup Akonia Holographics

Apple has acquired Akonia Holographics, a Colorado-based startup that focuses on making lenses for augmented reality (AR) glasses. The purchase is yet another indicator that the tech giant is hard at work on a wearable AR device. Akonia Holographics was founded in 2012 by a group of holography scientists, and originally focused on holographic data storage […]

Huawei overtakes Apple as the second-largest smartphone seller

Huawei overtakes Apple as the second-largest smartphone seller

Huawei has taken Apple’s spot as the world’s second top-selling smartphone manufacturer, according to Gartner. The report notes that Huawei sold 49.8 million units in the second quarter of 2018, taking 13.3 percent of the smartphone market share and beating out Apple’s 44.7 million units. The report confirms another report from Counterpoint research. That 13.3 percent market […]

Apple set to rebuild Maps app from the ground up

Apple set to rebuild Maps app from the ground up

Apple has announced plans to rebuild its Maps app, starting from scratch using its own dataset, although it will still use satellite navigation firm TomTom as a data provider initially. The app, which is the most frequently used on iPhones, has a rocky history, with a number of notably criticised versions in the past. The new version […]

Apple eyeing potential mobile ad network for apps

Apple eyeing potential mobile ad network for apps

Ahead of Apple’s annual Worldwide Developers Conference (WWDC), it has been reported that the tech behemoth may look to expand its digital advertising business. The iPhone maker is looking to form an ad network where ads would be placed in the apps of companies, according to The Wall Street Journal. Apple would then share any ad […]

Google Assistant outperforms Alexa, Cortana and Siri again, according to Stone Temple Consulting

Google Assistant outperforms Alexa, Cortana and Siri again, according to Stone Temple Consulting

For the second year in a row, marketing agency Stone Temple Consulting has confirmed that Google Assistant is the smartest and the most efficient virtual assistants on the market. In an attempt to figure out which smart speaker is the most intelligent, Stone Temple asked the Assistant, Amazon’s Alexa, Apple’s Siri and Microsoft’s Cortana approximately […]

Apple unveils Everyone Can Create curriculum and Schoolwork app

Apple unveils Everyone Can Create curriculum and Schoolwork app

Apple has announced two initiatives aimed at educators and students. The first is Everyone Can Create, a free curriculum that enables teachers to integrate drawing, music, filmmaking or photography into their existing lesson plans for any subject. It’s designed to take advantage of a new 9.7-inch iPad also announced buy Apple, with support for Apple […]

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