Snapchat is launching a new promotional Lenses ad format that lets advertisers superimpose corporate logos on their photos and videos. Unlike the platform’s popular filters, these new Lens ads don’t have to be used on images or video depicting faces. An example of this was seen on Cinco de Mayo when Snapchat teamed up with […]
The Creative Circle has relaunched its official app ahead of 2017’s Creative Circle Ball. The updated app, available for both smartphone and tablet users through the App Store and Google Play, is available now. Armed with a fresh look in keeping with The Creative Circle’s new ‘angry, anarchic’ graphic identity, the app will keep you […]
M&M’s brought a whole new flavour of fun to New York’s Times Square by transforming iconic billboards in the famous square into an innovative, augmented reality gaming arcade. Much like the traditional caramel flavour, the M&M’s ARcade tapped into a nostalgic feeling and brought back memories of a classic old-school arcade. It gave fans the […]
Digital Marketing Pro, the microlearning edtech platform revolutionising how digital marketing skills are taught, is launching globally, having reached market dominance in its native Sweden. The Digital Marketing Pro (DMP) app, available on iOS and Android, is the first global product from Stockholm and Barcelona-based AIAR and aims to create the next generation of digital […]
AppOnboard Inc, the premier developer of interactive, Full-Fidelity Demos of mobile apps, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP”) and a syndicate of VCs and CxO luminaries of the mobile app ecosystem including the original creator of Google AdSense Eytan Elbaz. AppOnboard’s proprietary, patent-pending technology transforms any mobile app into a fully […]
McDonald’s Sweden has rolled out a music-based quiz across its restaurants via a partnership with Spotify-backed Stockholm company, Soundtrack Your Brand, adding a gamified dimension to dining in its restaurants via its pre-existing app. McDonald’s hopes to appeal to young people, driving them to download its app on iOS and Android in order to participate […]
Gallery Guardian announced its official launch on the Apple and Google Play Stores: the safeguarding app that helps parents keep their children safe while using their mobile devices. Gallery Guardian’s unique technology detects when suspicious images are taken or received on a child’s mobile device and sends an alert system to notify a parent when […]
TripAdvisor is partnering with GrubHub to implement instantaneous access to delivery menus from its website and its mobile app. Consumers browsing TripAdvisor restaurant listings in the US will now have the option to order food from tens of thousands of Grubhub’s restaurant partners in 1,100 cities. By clicking the “Order Online” button, consumers are brought […]
The FAB Awards have unveiled the finalists for the 19th edition of the awards programme. FAB is an International Awards programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and […]
Launched in 1929, Tempo enjoyed 80 years of continuous success, becoming not only Italy’s favourite tissue but also an indispensable ally for hygiene & against illness. Unfortunately, this old promise that made Tempo so successful gradually became part of the problem: the brand was still talking about allergies, colds and other unpleasant conditions. As a […]